Posted by:

How Do I Add Keywords to Content for Better Results?

When you add keywords to content, your SEO gets a huge boost. Here’s how.

Around 300 million terabytes of data are created daily. Note that a terabyte is 1,000 gigabytes. That’s a lot of data, and a huge chunk of that data is content for brand marketing. So how can you cut through the noise and make yourself heard in our increasingly competitive digital world? One key tactic that you can readily implement into your digital marketing efforts is to add keywords to content so it ranks highly on search engine result pages (SERPs).

By incorporating relevant keywords, you enhance your visibility, attract more organic traffic, and ultimately increase your chances of reaching a wider audience. Keep reading to discover the art of adding keywords to blog posts, the different types of keywords, how to identify them, where to place them in your content, and the massive impact keyword optimisation has on your blog’s (and your business’s) success!

Post contents

What are the different types of keywords?

Where can I find keywords for SEO?

How do I add keywords to content?

Where do I put keywords in my content?

How many keywords should I use for SEO?

  1. Primary Keywords

  2. Secondary Keywords

Do SEO keywords need to be exact?

The huge benefits when you add keywords to content

Start writing SEO-optimised content like the pros today!

How Do I Add Keywords to Content for Better Results - linguakey blog 1

What are the different types of keywords?

When it comes to keywords, it’s important to distinguish between different types to maximise your SEO efforts.

Broad keywords, such as “marketing” and “sales”, may initially seem appealing, but they often face intense competition (for good reason). Unless you’re HubSpot or SalesForce you’ll almost certainly struggle to drive targeted traffic to your blog post using just these keywords alone. 

Instead, focus on long-tail keywords, which are more specific and usually consist of three or more words. Long-tail keywords, like “content marketing agencies in Newcastle upon Tyne” have less competition and enable you to target a more precise audience.

Additionally, consider utilising LSI (Latent Semantic Indexing) keywords. These are related terms and phrases that complement your primary keyword to give search engines a better understanding of your content’s context.

Where can I find keywords for SEO?

To effectively add keywords to content such as blog posts, thorough research is key (ahem, excuse the pun)! Start by brainstorming relevant topics and themes related to your content. Once you have a general idea, use the help of keyword research tools like Google Ads’ keyword planner and SEMrush’s keyword magic tool to refine your list.

Keyword research tools provide valuable insights such as search volume, competition level, and related keywords to help you make an informed choice. Remember to look for low-hanging fruit keywords with a healthy volume and relatively low keyword difficulty. Additionally, analyse the search intent behind the keywords you choose. Understanding what users are looking for when they use specific search terms allows you to align your content with their needs and expectations, increasing the likelihood of ranking higher on SERPs.

Read more: What Is SEO and Why You Should Care

How do I add keywords to content?

Once you have a well-researched list of keywords, it’s time to seamlessly incorporate them into your blog posts. Begin by selecting a primary keyword for each blog post. This keyword should accurately represent the main topic and serve as the focal point of your content. As you write your blog post, aim to naturally integrate the primary keyword throughout the article.

Avoid overstuffing your content with keywords, as it can harm your rankings and make your content appear unnatural to readers and search engines alike. Instead, focus on producing high-quality, informative content that satisfies the search intent behind the chosen keyword.

How Do I Add Keywords to Content for Better Results - Linguakey blog 2

Where do I put keywords in my content?

To optimise your blog posts effectively, place your keywords strategically in certain key areas of your content. Begin by including your primary keyword in the blog post’s title and meta description.

These elements provide crucial information to search engines and entice users to click through to your content from the SERPs. Incorporate your primary keyword naturally within the introduction of your blog post, as this section often carries substantial weight for search engines when determining the relevance of your content.

Throughout the body of your article, sprinkle your keywords naturally and sparingly, ensuring they fit contextually and flow seamlessly

How many keywords should I use for SEO?

When it comes to the number of keywords to include in a blog post, finding the right balance is crucial. Rather than focusing on a specific keyword count, it’s more important to prioritise the quality and relevance of the keywords you choose. However, here are some insights to guide you:

  1. Primary Keywords. Each blog post should have a primary keyword, also known as the target keyword [1]. This primary keyword represents the main topic of your post and serves as the central focus for optimisation. Craft your content around this keyword, ensuring it appears naturally throughout the article.
  2. Secondary Keywords. In addition to the primary keyword, you can include secondary keywords that are closely related to the main topic [1]. These secondary keywords help provide context and further reinforce the relevance of your content. Be mindful of not overusing keywords to the point of keyword stuffing, as this can harm your rankings and readability.

Do SEO keywords need to be exact?

Using variations and synonyms of your primary keyword can enhance your blog post’s visibility and reach. Search engines have become more sophisticated in understanding user intent and context, so it’s arguably no longer necessary for keyword phrases to be exact matches. 

Remember, you’re writing for people first and foremost so your content needs to be interesting, engaging, and natural. Incorporating variations and synonyms naturally throughout your content helps you capture a wider range of search queries and improve overall relevance.

Read more: What Is SEO Content Marketing?

The huge benefits when you add keywords to content

Including keywords in your content has massive benefits for your site’s SEO. By strategically incorporating relevant keywords, you increase the chances of your blog post ranking higher in search engine results, attracting more organic traffic to your site.

Keywords also play a vital role in conveying the topic and relevance of your content to both search engines and readers. By optimising your blog posts with well-researched keywords, you provide valuable information that aligns with user search queries, resulting in a better user experience, and increased engagement.

Remember, keywords should form an integral part of your content marketing strategy. When you add keywords to content, if your text reads awkwardly or it feels like you’re shoehorning it in at the end, then you’re most likely missing the point.

How Do I Add Keywords to Content for Better Results - Linguakey blog 3

Start writing SEO-optimised content like the pros today!

There you have it. Strategically incorporating relevant keywords, including variations and synonyms, can significantly improve the visibility and rankings of your blog posts. Don’t forget to focus on creating high-quality content that naturally integrates keywords, providing value to your audience while meeting SEO requirements.

Stay curious and continue learning from trusted sources to stay ahead in the ever-evolving world of keyword optimisation and SEO. Mastering keyword optimisation requires continuous learning and staying updated with the latest SEO practices. To further deepen your knowledge on this topic, consider exploring reputable sources such as SEO blogs, industry publications, and online courses—while you’re here, why not sign up for our newsletter for regular updates on SEO and other content marketing tips?

Interested in learning more about how to incorporate keywords and SEO into your content to give your website marketing the boost it deserves? Get in touch with us today and discover how we can help and give you the tools you need to do your content marketing like the pros!

Related blog posts

PlaceChangers Case Study - Linguakey Blog

Customer Success Stories: PlaceChangers

Customer Success Stories: PlaceChangers Engaging digital planning platform and proptech PlaceChagers’s ideal customers through user-first content. PlaceChangers are a proptech brand specialising in digital planning solutions,

Read More »


Leave a comment below!

Want to Chat Content?

We’d love to hear from you! Send us a message and we’ll be in touch.

Sign Up To Our Newsletter!

Sign up below for regular updates on all things copywriting, tech and Linguakey.