The 10 Best AI Writing Tools to Supercharge Your Content Marketing
We tested the game-changing AI writers so you can decide which are the best AI writing tools to power up your content marketing.
New AI writing tools are entering the market all the time. Some will stand the test of time, others will be swallowed up by the competition and quickly fade away. Some are game changers while others have been around for some time already. Many are free to use while others come with a hefty price tag. What’s clear is that unless you’re in the business it’s an unreasonable ask of your time and wallet to sample them all before deciding which are the top AI writing tools for you. That’s why we’ve taken the time to try them all in depth and compile the ones we think are the best so you can figure out which ones are right for you to supercharge your content marketing.
Read on for our complete guide to the best AI writing tools available including what we like about each of them and which ones are right for you. If you’re still unsure or undecided after reading, check out handy guiding questions at the end and remember you can always get in touch with us too.
Table of contents: the best AI writing tools
Content at Scale
Writesonic is an advanced AI writing tool that empowers content creators and marketers with the ability to generate high-quality and engaging content in a matter of seconds. It offers a range of features and capabilities that make it a standout tool in the field of AI-generated content.
With Writesonic, you can create various types of content, including long-form blogs, articles, sales emails, reports, and even ebooks. The tool utilises generative AI models that have been fine-tuned on specific use cases such as Google ads and blog posts, allowing it to learn patterns and generate content that aligns with your needs and preferences.
What we like about Writesonic
- AI writer. Writesonic’s AI Writer enables you to effortlessly create long-form blogs, articles, and other written content.
- Sonic Editor. The Sonic Editor is an enhanced version of Google Docs, providing you with a user-friendly interface for writing and editing your content.
- AI-driven editing tools. Writesonic incorporates AI-driven editing tools like the Paraphraser, Expander, and Shortener. These tools help you refine your content, enhance readability, and optimise it for specific purposes or word count requirements.
- Content polishing. With Writesonic, you can polish your content to perfection. The tool offers AI-driven features that assist in paraphrasing, expanding, and shortening content, enabling writers to fine-tune your work for maximum impact and effectiveness.
- ChatGPT-trained chatbot builder: Writesonic introduced Botsonic, a ChatGPT-trained no-code AI chatbot builder. This feature enables you to create chatbots easily, without requiring extensive coding knowledge to enhance customer interactions and automate certain aspects of business communication.
Is Writesonic the best AI writing tool for me?
If you’re looking for an all-in-one interface to generate reams of content for your blog for example, then seriously consider using Writesonic. It’s one of the best AI writing tools out there for this purpose and it’s very competitively priced and it has enough free credits to write a few trial articles and decide if it’s right for you. As with most AI writing tools, the team at Writesonic are constantly rolling out updates and improvements and features so keep an eye out for new releases.
Content at Scale
Content at Scale is an AI writing tool that enables content marketers and creators to enhance productivity and generate high-quality content—at scale! With its advanced features and capabilities, Content at Scale aims to streamline the content creation process and improve content marketing strategies. The tool leverages natural language processing (NLP) to analyse target audiences and suggest relevant topics that resonate with them, allowing you to create engaging and tailored content quickly and cost-effectively.
What we like about Content at Scale
- AI blog writing. Content at Scale offers AI-powered blog writing capabilities, allowing you to generate well-written and informative blog posts on various topics.
- Article rewriting. You can utilise the article rewriting feature of Content at Scale to transform existing content into fresh and unique versions. This helps in avoiding duplicate content issues and provides you with a quick and efficient way to repurpose your articles.
- Auto article writing. Content at Scale offers an auto article writing feature that generates content based on your inputs. You can provide prompts or descriptions, and the tool will generate relevant content automatically.
- Content research. The tool provides content research capabilities, assisting you in gathering information and insights on specific topics.
- Natural language processing (NLP). Content at Scale utilises NLP technology to analyse target audiences and suggest topics that will resonate with them. This feature enables you to create content that is tailored to your audience’s preferences and interests, enhancing engagement and relevance.
- AI detector. Content at Scale have introduced an AI detector tool to help you check how robotic your content is to help with natural language use and engagement.
Is Content at Scale the best AI writing tool for me?
Content at Scale is an impressive AI writing tool. It’s highly geared towards SEO and generating content that’s ideal for driving targeted inbound traffic. Like Writesonic, they’re developing their platform into a one-stop shop for all your content creation needs so you can go from initial idea to published content. The price tag is a little higher, and there is no freemium or trial feature at the time of writing, but they recently introduced a one-off blog post for a reduced price. It’s also worth checking out their content on YouTube to get an idea of how the tool works.
Jasper is an AI writing tool that focuses on generating marketing copy for various purposes, including blog posts, product descriptions, company bios, ad copy, and social media captions. With a wide range of templates and scenarios, Jasper aims to speed up the content creation process and assist writers in generating high-quality content.
What we like about Jasper
- It’s got a huge template bank. Jasper offers hundreds of templates to choose from, catering to different content needs and scenarios—and this is probably what distinguishes Jasper from every other AI writing tool.
- Content prompt customisation. You have quite a lot of control over the prompt you want to use, giving Jasper a level of customisation that allows you to maintain control over the content’s intricacy, accuracy, and level of detail.
- Jasper Command. Jasper features an intuitive AI writing feature called Jasper Command. By providing the title, content brief, keyword, and tone of voice, you can start typing into the editor, and Jasper Command automatically completes sentences, significantly speeding up the initial draft creation process.
- It’s pretty quick. Jasper’s AI capabilities enable you to create content at a faster pace. Unlike other tools where you input your keyword, title, topic, subheadings, etc., Jasper takes you through each section one by one so you’re interacting with it as you go.
- AI art generation. In addition to written content, Jasper also offers AI-generated images, allowing you to enhance your marketing materials and visual assets from one place.
Is Jasper the best AI writing tool for me?
Jasper is good, especially if you’re unsure what to write or want the platform to handle the writing process for you. Unlike Writesonic and Content at Scale which are primarily geared towards content marketing, Jasper is among the best AI writing tools for all-round writing. It can help you generate blog posts, but it can also help you sharpen up your emails, proposals, decks, and more. Like many other writing tools, Jasper uses a credits-based system so be aware the price can go up quite quickly if you draft and redraft multiple times.
Article Forge is an AI writing tool that can generate full-length articles automatically on a wide range of topics. It uses its own proprietary AI model, including deep learning and natural language processing, to produce factually accurate and relevant content.
What we like about Article Forge
- Generate 250-word to 5000+ word articles. Article Forge can generate full-length articles from short social posts up to enormous articles with its Bulk Generator.
- Factual accuracy. The tool has been continuously improving its AI models to ensure the generated content is factually accurate and relevant to the given topic. This feature has impressed me in the past and it’s even found relevant content I missed in my own research.
- Plagiarism-free. Article Forge promises to produce plagiarism-free articles, ensuring originality and avoiding potential copyright issues.
- SEO optimisation. The tool focuses on creating SEO-optimised content and the generator is geared around this based on the input parameters including your main keyword, article title, and subheadings.
Is Article Forge the best AI writing tool for me?
Article Forge is very useful for generating SEO-focused content from regular 800-word blog posts to enormous 5000-word plus pillar posts for your website. It’s also pretty good at placing your chosen keyword phrase throughout its articles. For the price, it comes in slightly more competitive than Jasper and it can even integrate into your WordPress CMS. One downside we notice is that it uses repetitive phrases and semantic patterns throughout its articles and you have limited ability to finesse the tone.
AIContentfy is a powerful AI writing tool that enables businesses to create engaging content effortlessly. Its user-friendly interface and advanced language model make it a go-to choice for content creators. With AIContentfy, generating high-quality articles, blog posts, and social media content is just a few clicks away. This AI tool can understand various writing styles and tones, allowing for versatility in content creation.
Moreover, AIContentfy offers suggestions for enhancing writing, ensuring error-free and well-structured content. Whether you need help with brainstorming ideas or completing drafts, AIContentfy is a reliable companion for any writing project.
What we like about AIContentfy
AIContentfy is armed with a range of powerful features that make it one of the best AI writing tools available.
It boasts an impressive natural language processing engine, allowing it to understand and analyze text like a human would. This ensures high-quality output with minimal errors.
Second, its robust machine learning algorithms continually learn and improve, helping it adapt to different writing styles and produce personalized content.
Third, AIContentfy offers a user-friendly interface, enabling anyone, even those without technical expertise, to easily create engaging and compelling written content.
Finally, it provides a seamless integration with popular content management systems, streamlining the workflow for bloggers, marketers, and content creators.
Is AIContentfy the best AI writing tool for me?
There are several benefits to using AIContentfy as your AI writing tool:
- Time-saving: AIContentfy helps you generate content quickly and efficiently, saving you precious time in the content creation process.
- Versatility: The tool is capable of generating content across various formats such as articles, blog posts, product descriptions, and more, making it suitable for a wide range of writing needs.
- Improved quality: AIContentfy leverages advanced natural language processing capabilities to produce well-written and coherent content that engages readers effectively.
- Enhanced creativity: The tool can act as an excellent source of inspiration by offering diverse writing styles and ideas, assisting you in generating unique and creative content.
- Cost-effective: By automating the writing process, AIContentfy eliminates the need for outsourcing or employing additional writers, reducing costs significantly.
Incorporating AIContentfy into your writing toolkit can amplify your productivity, streamline content creation, and elevate the overall quality of your work.
Bearly.ai is a little different. It’s primarily a browser app that can read website pages and offer summaries, rewrites, and suggestions based on your browsing behaviour. You install it on your PC and access it through a hotkey via your internet browser.
What we like about Bearly
- AI-powered writing assistance. Bearly utilises natural language processing (NLP) and machine learning algorithms to analyse text and provide suggestions for alternative phrasing and word choices.
- Team collaboration. Bearly includes collaboration tools that facilitate shared editing and commenting on documents.
- Summarisation. Bearly offers a summarisation feature that allows you to condense lengthy articles or texts into concise paragraphs—pretty handy for the TL:DL people out there.
- Paraphrasing. You can leverage Bearly’s paraphrasing capabilities to rephrase sentences or passages while maintaining the original meaning.
- Grammar check. Bearly helps you identify and correct grammar mistakes in your writing.
- Readability enhancement. The tool assists in improving the readability of written content by providing insights and recommendations on sentence structure, vocabulary usage, and overall coherence a bit like Grammarly does.
Is Bearly the best AI writing tool for me?
Bearly.ai is a pretty new AI tool but it’s an exciting one and a potential up-and-coming competitor for the dominance of Grammarly in this space. It’s free to download and try out with a limited number of credits you can use each day so you can easily try it to see if it’s right for you.
WordAi is an AI-powered text rewriting tool. It’s designed to generate unique and readable content by understanding the meaning of each sentence and rewording it from scratch while maintaining the overall message and coherence of the text.
What we like about WordAI
- Sentence restructuring. WordAi excels in completely restructuring sentences to optimise their uniqueness and readability while preserving the intended meaning.
- Human-like rewriting. The tool employs advanced algorithms to rewrite text in a manner that closely resembles human writing, making sure the generated content flows naturally and is engaging for readers.
- Emphasis on uniqueness. WordAi focuses on creating original content by utilising its AI algorithms to minimise duplication of information.
- Contextual understanding. The tool comprehends the context of the text, enabling it to produce coherent and contextually appropriate rewrites.
- Plagiarism prevention. By generating content from scratch, WordAi reduces the risk of inadvertently using plagiarised material.
- Time-saving solution. With WordAi, you can significantly reduce the time spent on content creation and rewriting tasks.
Is WordAI the best AI writing tool for me?
If you’re looking to repurpose (or auto spin as it’s known) your content to squeeze every last drop out of your well-written posts for posting on multiple platforms and websites then definitely consider using WordAi as it’s one of the best AI writing tools for this purpose. It’s relatively simple to use and it even integrates with other tools such as Article Forge. But you’ll almost certainly still have to read through and check the content it spins and make minor edits.
GrammarlyGO is an AI-powered writing tool developed by Grammarly, the leading online writing assistant for grammar-checking your work. The tool is designed to assist you in composing, rewriting, and generating ideas for your writing.
What we like about GrammarlyGO
- Instant composing. GrammarlyGO can generate a complete draft from your prompt plus suggestions to jumpstart your writing.
- Customised rewriting. It enables you to instantly generate new versions of your writing, tailored for tone, clarity, and length to improve your work.
- Personalised voice. You can set up tailored style controls to make sure the generated text aligns with your writing style.
- Writing enhancements. It offers various writing enhancements, including grammar corrections, tone adjustments, clarity improvements, and consistency suggestions to further refine your writing.
- Integration and accessibility. The tool is integrated directly into Grammarly’s existing product so you don’t need to go anywhere else to use it.
- Wide application. GrammarlyGO connects to over 500,000 apps and sites across multiple devices, making it extremely convenient to access it whatever you’re doing.
Is GrammarlyGO the best AI writing tool for me?
If you sit staring at a blank page wondering where or even how to start writing then seriously consider using GrammarlyGO. It’s well-designed for writers who suffer from the block and struggle to really get going with their writing, making it one of the best AI writing tools out there. Plus, you can use it for a range of applications like writing blog posts, social media posts, and even emails. Currently in Beta rollout at the time of writing, the freemium version is pretty good so you might as well give it a go.
Google Bard is an advanced conversational AI service developed by Google, powered by LaMDA (Language Model for Dialogue Applications)—Google’s proprietary conversational AI technology. This AI chatbot possesses an almost human-like understanding and can respond to your questions or prompts across an impressive range of subjects. It excels in performing text-based tasks such as content creation, text summarisation, and language translation.
What we like about Bard
- Conversational AI. Google Bard offers a natural and interactive conversational experience, allowing you to engage in dialogue with the AI chatbot to obtain information or assistance.
- Content creation. Bard is capable of generating various forms of content, including articles, summaries, and translations, offering you the ability to obtain tailored content quickly and efficiently.
- Text Summarisation. Bard’s text summarisation feature enables you to extract the key points from lengthy texts or articles, providing concise and digestible summaries.
- Language translation. With its language translation capabilities, Bard can help you translate text from one language to another, offering the promise of encouraging cross-language communication and understanding.
- Annotated answers. Bard sometimes annotates its responses, providing sources and references that you can review for added transparency and credibility. This feature is pretty handy.
- Integrates with Google Workspace. Google Bard is integrated with Google Workspace, allowing you to leverage its generative AI features within productivity tools such as Docs, Gmail, Slides, and Sheets. This integration facilitates tasks like personalised marketing message generation, summarising long email chains, and more. You can even use it to tidy up your meeting transcriptions.
Is Bard the best AI writing tool for me?
We’re very impressed with Google Bard’s capabilities and its potential. It lives up to its auspicious namesake, and it’s definitely a competitor for ChatGPT’s dominance. Sometimes it provides more comprehensive responses than its OpenAI counterpart too. However, like ChatGPT, Bard’s ability is completely tied up in the quality of your prompts and how you interact with it, so expect to take time learning what phrases and styles it responds well to.
ChatGPT is an advanced language model developed by OpenAI that enables you to engage in conversational interactions. ChatGPT possesses the ability to answer follow-up questions, challenge incorrect premises, reject inappropriate requests, and even admit its mistakes, making it a unique and versatile tool for various writing tasks.
WebChatGPT is the browser plugin that allows ChatGPT to access the internet while generating its responses.
What we like about WebChatGPT
- Web search results. WebChatGPT enables you to obtain web search results directly within the ChatGPT interface.
- Prompt templates. With WebChatGPT, you can add and utilise prompt templates. Prompt templates are pre-defined prompts or conversation starters that can assist you in interacting with the chatbot more effectively.
- Extracting web page text. WebChatGPT allows you to extract text from any webpage URL directly from within the chatbot interface.
- Source suggestions. The tool can offer ideas for potential sources to consider, guiding you on where to look for relevant information to support and speed up your research.
Is WebChatGPT the best AI writing tool for me?
WebChatGPT isn’t just one of the best AI writing tools available; it’s the ChatGPT game-changer we’ve been waiting for. ChatGPT is trained on information up to September 2021 so its responses are limited to that point in time. However, with WebChatGPT, you can turn Web access on and even set specific parameters including the number of search results to source, the date, and the region. It’s still being rolled out so check your region and account type to see whether it’s available for you yet.
Of all the best AI writing tools, which is right for me?
As you can see there’s a lot to choose from. Each tool requires a time investment and while some are free to use (ChatGPT and Bard) others come with pretty hefty price tags. To figure out which are the best AI writing tools for you, consider these guiding pointers:
- Your writing purpose. Blog posts? Social media content? Email? What type of content are you looking for help with?
- Your writing process. What part of your writing slows you down the most? Do you need to speed up your discovery and research phase? Do you struggle to get your first words down before you really find your pace? Do you struggle to repurpose your content for different formats?
- Your budget. What is your budget for AI writing tools?
- Your time. Do you have the time to learn multiple new tools or are you looking for a one-stop solution?
These guiding questions should help you understand which are the best AI writing tools for your specific needs. If you’re looking to create content for your marketing en masse and you have the budget, consider signing up to one of the complete platforms like Writesonic, Article Forge, or Content at Scale. If you want a helping hand getting your writing started whether it’s email or a blog post consider GrammarlyGO or Jasper. If you need to repurpose a ton of existing content for different websites and platforms, consider WordAi. If you want to summarise website content try out Bearly.ai or WebChatGPT.
But of all of the AI tools, try ChatGPT first. It really is that good and the possibilities are incredible once you realise its potential. While the free version is enough, you’ll need to spend time developing your prompt book and researching prompt ideas to get the most from it. Once you’ve tried ChatGPT, hop over to Bard. Its interface style is similar enough that you’ll be able to quickly start using it and it’s free. Remember that you can always look for agencies that offer AI writing tools training as well.
Get in touch for training, live demos, and content generation
If you’re still unsure about which is the best AI writing tool for you or you want the experts to handle it, get in touch with us to discuss how we can use the listed above and more to enhance your content marketing. From blog content at scale to training and live demos, we offer a range of AI-assisted services to help you squeeze every last drop from your content to get the most from your marketing and the results you need.