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Content marketing CMSs are at the heart of your digital presence.

A CMS, short for content management system, is an acronym that features heavily in the world of modern digital marketing. In fact, you’ve likely come across it several times already. In this article we’ll explain exactly what a CMS is, their features, and what to look out for when deciding which content marketing CMSs are right for you and your business.

What is a CMS?

Content management systems (CMSs) are digital programs that help you build and manage websites, without the need for coding. Many businesses around the world rely on CMSs to simplify their content processes while saving both time and money.

To manage their content efficiently, most online enterprises rely on content marketing CMSs. More than just a simple management tool, a good CMS can also assist with search engine optimisation (SEO), security issues, and device compatibility (such as mobile browsing).

Selecting the ideal CMS for your business can be a daunting task. Naturally, you want a solution that caters to your individual requirements and can be easily integrated with any other digital tools you might use. For that reason, we’ve compiled a list of what we think are the most important features of any content management system. Let’s go.

Major content marketing CMSs

CMSs enable businesses of all sizes to create, edit, organise, and publish digital content. Beyond that, they can offer tools for asset management, content collaboration, and role-based permissions.

Some of the most popular content management systems include WordPress, Drupal, and Joomla. Truth to be told, you’re extremely likely to have visited a website hosted by one of these major digital service providers, even if you didn’t notice it. WordPress actually claims to host 42 percent of the entire web—that’s a lot of data.

Most content marketing CMSs are incredibly versatile and user-friendly, enabling users to create and edit content without needing no knowledge of digital coding or programming language. Best of all, they’re scalable—as your business grows, so does your content and digital services.

When selecting a CMS, making the right choice for your platform, regardless of industry, is an important step. With that in mind, let’s talk about content creation, security, data analysis, and a few extra features to make sure you know what to look out for.

Creating and editing content

I mean, this is the biggie, right? Content marketing CMSs are exactly what they say they are—a system for managing content. CMSs give marketing teams the flexibility to craft and distribute content that’s tailored to the needs of their customers, whether educational articles, e-books, videos, or blogs.

More than just putting that content together efficiently, a CMS aids distribution across various channels, from the company website to social media. This is essential for reaching customers and increasing engagement, at minimal cost, too.

To make sure your content meets your business’ standards, and is ready to be consumed by your audience, some content marketing CMSs provide tools that require managers or specific personnel to approve or review any material before going live. These tools can also benefit organisations in managing their digital content efficiently, so that it ranks well on search engines and draws in high volumes of traffic, as well as ensuring it remains up-to-date.

Alongside the creating and editing process, how a CMS protects your site and date is of significant importance, and shouldn’t be underestimated.

Maximising security in content marketing CMSs

CMSs offer a range of security features to keep your site protected and safe. These may include firewalls, patches, and backup solutions—although you may have to pay extra to unlock some premium features.

When perusing the different content marketing CMSs available, take into account how much upkeep the software requires. This is an important factor in your monthly costs and can also help determine if the product is suitable for you. That being said, most CMSs usually boast an active community that offers extensive support, as they remain constantly under development; typically offering security updates, patches, and other helpful documentation.

With your content created, uploaded, and secure, it’s time to start thinking about overall performance.

Using analytics to improve content performance

Content marketing CMSs provide companies with a simple way to monitor the success of their content and enhance its efficiency. How? Well, data can be collected from various sources and presented in many ways for easy analysis, such as measuring traffic, conversions, search referrals, and much more. Once obtained, this information can be used to identify the most successful pieces of content, as well as that which needs to be further optimised.

Content Marketing CMSs | Linguakey Blog | Plan

Google Analytics is one of the best tools out there for content marketers. This program tracks traffic, navigation, conversions, and organic search activity and can be integrated with other Google software. Likewise, Demand Sage is another popular option—allowing users to track metrics in an organised format and filter data into specific reports for more precise analysis.

Alongside content analytics tracking metrics, be on the lookout for optimisation and personalisation tools. Experimenting with different headlines, images, and layouts is a great way to see what resonates best with your target audience. In fact, most content marketing CMSs have unique features worth taking advantage of to boost your business and drive sales.

Why content marketing CMSs are worth investing in

CMSs come in many varieties, including Open Source, proprietary, and even Software as a Service (SaaS). Their flexibility means there’s something suitable for everyone, whether you’re a freelancer or a large scale company.

Of course, whichever CMS you decide to use will depend on your individual requirements and budget. Some offer a wide range of features while others focus on just a few essential functions. That aside, keep in mind how a CMS integrates with the other components of your technology stack. Doing this will enable you to select a solution that aligns with both your business objectives and management practices.

For instance, you might require a system that enables the rapid creation and publication of mobile content to stay ahead of the most recent trends. You should also look for a CMS that is compatible with multiple devices and platforms. Why? To be able to update your content without having to start from scratch each time, saving valuable time and money.

Now that you know the ins and outs of content marketing CMSs, how about filling it with some authentic and brand-aligned content?

Content that attracts, engages, and converts

A great CMS only goes so far. At Linguakey, we’re specialist content marketers creating original, authentic, and brand-aligned content that resonates with customers and drives conversions. Ready to turbo-charge your digital presence? Get in touch with us today.

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