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Eight Essential Content Marketing Tips to Boost Your Growth

Our top content marketing tips are here to help re-energise your strategy and drive success.

Making the most of your content marketing shouldn’t have to be a drag. In fact, it’s a great way to re-energise your brand and start breaking down barriers. To help give you the head start you need, whether a new starter or established marketing pro, here’s eight content marketing tips to get you started.

Content marketing tips:

Set goals, achieve goals

Every piece of content you produce should have a purpose and contribute towards one or more larger marketing objectives, such as building brand awareness or increasing leads. It goes without saying that producing and publishing content without a clear purpose can be an expensive mistake in terms of time and resources.

So, what exactly are you trying to achieve?

As far as content marketing tips go, your content needs to be made up of super quality and provide essential information to your audience. This helps build trust and position your business as an authority in its industry. Speaking of which…

Content marketing tips:

Hang out with the right crowd

By understanding your audience, you can create content that resonates with them on a personal level. That means you can start to build relationships with potential customers and maximise your sales.

You can do this by analysing your current content and researching what your customers want—as well as what they need. Making content that addresses their problems and builds brand loyalty is much easier when you have a plan.

Here’s another of our famous content marketing tips, existing industry blogs and publications can help you gain more insight into your target audience. These sources offer in-depth, data-driven content that allows for the identification of interests and issues they face.

You don’t have to reinvent the wheel, just keep it spinning!

Content marketing tips:

Swimming in the deep end

Content marketing is an excellent way to provide solutions to readers and position yourself as an authority in your industry. Isn’t that why we all do it in the first place? Before writing anything, though, research your topics thoroughly so that your material is factual and up-to-date.

There’s also the element of detail. What I mean is, be knowledgeable, get straight to the point, and then back it up with facts and figures. Walking the walk is much more effective than talking the talk.

So, what are you waiting for? Jump off the diving board and start rescuing customers with your highly detailed content!

Content marketing tips:

Problem solved

One of the most important content marketing tips you’ll ever hear is this: your content needs to fix things.

It doesn’t have to be a leaky tap, but it does need to leave a lasting impression on your audience and help them with a problem. Maybe it’s a product or service, maybe it’s a new way of thinking. Whatever it is, it helps you stand out from competitors, build up your brand reputation, and drive traffic and sales.

Content Marketing Tips | Problem Solving | Linguakey Blog

By providing your audience with the answer to a question they’ve been asking (“How do I reach customers internationally,” for example), you can prove your expertise and value. Customers who trust brands often stick around for the long term, too, meaning you can benefit from repeat sales as your products evolve and become more personalised.

Content marketing tips:

Especially for you

Personalisation is a crucial element of content marketing. Why? It allows you to provide tailored messages for each stage of the customer journey.

Okay, there’s definitely a theme here. So much of authentic, brand-aligned content stems from knowing your audience—in fact, it can’t be overstated enough. Think of it like maths. Understanding your audience equals relevant content equals lead generation.

Personalising your content is possible in a number of ways, but the most effective likely involves combining statistics and quantifiable results. Data analysis, readily available from your website (such as level of engagement and bounce rates) can paint a picture of what’s hot and perhaps what’s not with your readers. By taking this information and using it to develop an effective content strategy, you can achieve the ultimate goal of online marketing: a consistent and pro-active brand that delivers on its promises.

Content marketing tips:

Stay consistent and up-to-date

Some of the best content marketing tips out there, including a few of our own, are all about keeping things simple. Take this, for example. 

Blogging is one of the most popular content marketing formats, but it isn’t the only one. Maintaining high-quality, up-to-date content can have a substantial and positive effect on your business. Not only will it help build brand recognition and trust with customers, but it can also boost your search engine ranking as well. With that in mind, why not try videos, podcasts, or even bitesize social media infographics?

Staying consistent is easy when you create a content calendar to plan and schedule your posts. What’s more, having an editorial calendar in place provides accountability for delivering quality material on a regular basis across multiple formats.

Content marketing tips:

Go your own way

Content marketing is essential, but it doesn’t have to start and end with blog posts. As we’ve already mentioned, there’s so much out there just waiting to be explored, you can easily switch between platforms and mediums.

As long as you remain consistent in your message, with regards to your brand and target audience, there’s no harm whatsoever in mixing things up. Content marketing’s purpose is to attract and nurture prospects until they become buyers (and retain them over time, if and when possible). It’s essential to know the customer’s journey and identify what they’re looking for. So why not explore every digital nook and cranny until you find what works best for you? Stay fresh, stay relevant—another one of our top content marketing tips.

Content marketing tips:

Analytics are here to help

One of the most essential elements of any content marketing strategy is tracking performance. Not your performance, though, I mean the performance of your content.

Knowing what works and doesn’t helps you to improve upon existing results and stay ahead of the game. Analytics provide an excellent way to figure this out—and many are free-to-use, such as Google Analytics.

Proper data analysis can make all the difference between an ineffective campaign and one that delivers outstanding results (and we know which we prefer). By identifying the top performing types of content, for each user persona, you ensure you’re always creating relevant material at precisely the right time. As content marketing tips go, that’s pretty special. 

There you have it. Eight absolutely essential content marketing tips that can rejuvenate any strategy and start enhancing your growth. Now all you have to do is get cracking. Ready?

Our content, your voice

Here at Linguakey, content is our thing. Actually, we just love to help brands discover their identity and voice through content. Through understanding, skill, and a sprinkling of hard work (okay, maybe a little bit more than a sprinkling) we’re here to support your growth and start knocking down those industry walls. Get in touch today. 

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