Content Marketing Tools: Our Pick of The Best
The 13 best content marketing tools to boost your productivity and your results.
Creating and distributing high-quality content is essential to any successful marketing campaign. So with the right content marketing tools at your disposal, you can find the best ideas for your target audience and optimise your content to make sure it reaches the right people.
Whether you’re new to content marketing or you’re looking to level up your efforts, there are tools out there to help you get the job done effectively and efficiently.
Here’s our pick of the best content marketing tools…
For teamwork and collaboration
- Collaborate with your team in Clickup
- Communicate with content creators via Slack
- Record instructions and tutorials with Loom
For content creators
- Create and share with Google Docs
- Check your work over with Grammarly
- Scan for duplicate content and authenticity with Copyscape
- Design incredible images with Canva
For improving SEO results
- Optimise your SERPs with SEMRush
- Finesse each post’s SEO with Yoast
- Organise and manage your content with WordPress
For understanding user behaviour
- Understand visitor behaviour with Google Analytics
- Learn how visitors interact with your content in HotJar
- Remarket to your subscribers with HubSpot
These tools can help you get more out of your writing, design, and distribution. They save you time and resources—which means more quality content in the end.
Read on for the top tools to ensure your next content marketing campaign is more efficient and effective.
Content marketing tools for better teamwork
Collaborate with your team in Clickup
What is it? Clickup is a project collaboration tool that teams can use to communicate with each other and create content. The software is easy to use and has many features. Plus it integrates with a wide range of apps.
Why it’s useful. Its hierarchy system allows users to compartmentalise tasks and responsibilities between different projects and clients. This helps teams to track progress and ensure that deadlines are met.
Team members can assign tasks to each other, comment on each task, and @mention their colleagues. They can share tasks with clients and contractors. Teams can create lists to organise work and projects. These lists can be useful for organising specific phases of a project, such as testing and deployment.
Why we like it. Clickup is a great option for teams that work remotely and need a comprehensive communication tool. Its features can help teams collaborate effectively and eliminate organisation silos, bottlenecks, and frequent update meetings. Plus you can edit the code to create advanced automation in your workflows which is something we haven’t seen before in similar platforms.
Communicate with content creators via Slack
What is it? Slack is a platform that allows businesses to communicate with their team in an instant. It also helps teams collaborate on projects and saves time.
Why it’s useful. Slack is an easy way to distribute your content and a great place for brand ambassadors to promote their work. You can share Twitter chats, AMAs, blog posts and more.
Why we like it. A dedicated internal wiki within Slack (known as a Slack Wiki) allows for deeper knowledge sharing and a centralised source of information for everyone to access. This is a valuable tool for content marketing, especially if you are creating more in-depth content to distribute to customers, users, and potential buyers.
Record instructions and tutorials with Loom
What is it? Loom is a tool that allows you to record screen and voice videos. This makes it easy to create instructions and tutorials. It has an easy-to-use interface, so you don’t have to be a tech whiz to use it.
Why it’s useful. Besides making it easier to create video content, Loom can help you increase your SEO by generating quality video content. Adding relevant video content to your site can help inform your visitors and improve your search rankings. Plus it gives a personable touch to your brand.
Why we like it. Incorporating video into your blog posts and social media posts gives greater engagement potential and helps your readers better understand your brand.
Content marketing tools for creating outstanding content
Create and share content with Google Docs
What is it? Google Docs is a powerful content marketing tool and one of the most popular out there. It offers a simple workflow that can help you create documents, edit them, and share them with others.
Why it’s useful. Documents created with Google Docs can be backed up to the cloud via GDrive. This is a great feature to have if you use and collaborate on a lot of different files regularly and want to keep track of things.
Why we like it. A handy feature in Google Docs is that you can see who’s making edits to a document. When someone suggests a change, a strikethrough will appear on the portion they’ve suggested and a comment box will display their name. You can view version histories by highlighting a section of text and right-clicking then selecting ‘Show Editors’.
Another useful feature is Explore, which shows relevant Google search results based on specific text in the document. This makes it easier to find information, and it’s possible to mark certain sections of the text with the Explore tool.
Check your work over with Grammarly
What is it? Grammarly is a well-known name in the content marketing world, and it’s a powerful tool for checking your work. Its AI system analyses your written content and flags areas that need improvement. This can be a great way to ensure that your website’s copy is free of errors, and it improves the credibility of your site.
Why it’s useful. Grammarly’s proofreading features are easy to use—you can paste or upload your document and it will automatically check its accuracy and make suggestions. The software helps you write more effectively by highlighting recurring mistakes that you might not even be aware of. This can help you avoid common typos that might be distracting or lead to a poor reading experience.
Why we like it. Its proofreading capabilities are available for MS Word, GDocs and Slides so you can seamlessly write and edit content. Unlike many other spell checkers, Grammarly’s proofreading feature can correct spelling and grammatical errors in a variety of formats too. The software also works on mobile devices.
Scan for duplicate content and authenticity with Copyscape
What is it? If you want to make sure all the content you post on your website is original, then Copyscape is the tool for you. It’s one of the best plagiarism checkers on the market and it’s easy to use.
Why it’s useful. It has a comparison tool that lets you compare two articles and see how much duplicate content is between them. It’s a great way to ensure that your content is unique, which can help improve your SEO rankings.
Why we like it. You can use Copyscape to track down websites plagiarising your content. Another great feature is the ability to scan an entire site for plagiarised content. This can be useful for writers and content marketers to identify problem areas on a client’s website so they can target improvements.
Design incredible images with Canva
What is it? If you’re a content marketer, you know that imagery is an essential part of any marketing strategy. From featured images in blog posts to social media graphics, you need stunning visuals to catch people’s attention and help your content get more shares on the platforms you use. To help us marketers get the job done, Canva has a wide variety of templates and elements to create incredible images. These templates are perfect for a range of different industries and they’re easy to customise.
Why it’s useful. Canva has an extensive library of photographs and illustrations to use in your designs. Many of them are free and you can purchase others for a small fee.
Why we like it. Canva’s search tab is a great place to find the visuals you need for your design. You can search by keyword or browse by category. The layouts tab is useful for organising your photos in ways that fit your chosen canvas size. They keep your images evenly spaced and cropped so they look good. They also allow you to adjust transparency.
Content marketing tools for that SEO edge
Optimise your SERPs with SEMRush
What is it? Semrush has a variety of tools to help you optimise your content for search engines to help you find topics related to your keywords and search intent.
Why it’s useful. Optimising content for specific keywords will help you attract more organic traffic to your website. Plus you can explore new markets and see how your competitors are performing by using the Market Explorer tool. This will let you see which domains are getting the most traffic, what their content strategy is and which industry players are game changers.
Why we like it. In addition to Keyword Research, SEMRush offers a Position Tracking feature that helps you keep tabs on how your website performs in search results over time. Another great feature is the Keyword Magic tool to help you identify keyword phrases to target. Plus their Backlink Audit allows you to check the health of your backlinking strategy and spot and remove toxic links.
Finesse each post’s SEO with Yoast
What is it? Yoast is a great tool for ensuring that your content is optimised for search engines. It checks your focus keyword in the meta box and gives you suggestions on how to improve your content for SEO.
Why it’s useful. It checks your page title, image alt text, and meta description for the same keywords and gives you feedback so you can utilise your focus keyphrase in all of these elements to make sure that Google knows what your page is about.
Why we like it. Yoast has a readability tool that rates your posts according to Flesch reading ease and offers automated tips on how to make them easier to read. These tips are based on research that shows content that is easy to read has higher retention rates and more frequent visits.
Organise and manage your content with WordPress
What is it? WordPress is a free, open-source content management system (CMS). It offers users the ability to build websites, create blog posts, and manage all aspects of their digital presence.
Why it’s useful. Its user-friendly interface makes it easy to learn how to use and it provides plenty of opportunities for advanced users to tinker with its code. Overall, WordPress is perfect for businesses who want a quick and ready template design right through to a comprehensive and sleek custom build website.
Why we like it. The best part is that it’s free and open-source so you can modify any part of the platform to suit your needs. Plus, it’s backed by a strong community of developers and users who are constantly working to improve the platform. WordPress has a comprehensive forum and support site where users can get help and post questions for specific issues.
Content marketing tools for understanding user behaviour
Understand visitor behaviour with Google Analytics
What is it? Google Analytics is a free tool that provides businesses with valuable insights about website users. It can help organisations determine top sources of traffic, track goal completions (such as purchases or adding products to carts), and discover patterns and trends in user engagement.
Why it’s useful. Understanding website users can help you improve your content marketing effectiveness. This includes knowing what pages and content get the most attention, which type of content leads to conversions, and how visitors interact with your content.
Why we like it. Analytics allows you to segment your users by various demographic data to gain insights. It also helps you identify the most popular pages on your site, which can be helpful when creating new content. Plus it helps you understand how well certain types of content perform, such as how long users spend on each page and whether they engage with videos or graphics.
Learn how visitors interact with your content in HotJar
What is it? If you want to get more insight into how your website visitors interact with your content, Hotjar is a great tool to use. It has a range of features that can help you learn more about user behaviour including heatmaps and screen recordings.
Why it’s useful. Heatmaps provide a visual overview of where people click and scroll on your website, giving you the ability to optimise your content for maximum engagement. They allow you to see how far down your visitors scroll and how much time they spend on each page. For example, if you notice that people don’t make it to the CTA button at the bottom of your page, this could indicate that you need to restructure your website layout so that users can navigate it more easily.
Why we like it. For more qualitative data, you can use visitor recordings to watch users click, scroll, and hover through your website pages. This feature is particularly useful for content marketers because it allows you to see how users engage with your pages and what content does and doesn’t resonate with them.
Plus you can use Hotjar’s user surveys tool to ask your audience questions directly, and then use the results to improve your content. It’s an effective way to gather feedback and track customer satisfaction, and it can be used on all devices.
Remarket to your subscribers with HubSpot
What is it? A content marketing campaign needs to be hooked up to a CRM to be effectively capturing leads. HubSpot’s marketing software allows you to do various incredible things with your content to improve engagement, increase leads, and follow them up.
Why it’s useful. Hook HubSpot up to your website and you can use it to capture data when someone fills out a form such as contact us, downloadable content, or a newsletter sign-up. The lead is captured in its CRM and you can create automated follow-up sequences and build your contacts list for remarketing through things like newsletters and promotional campaigns.
Why we like it. HubSpot is a one-stop shop for marketing, sales, and content. We love it because it enables these three areas to communicate fluidly with each other to make sure that marketing is learning from sales and vice versa so you continue improving your services and delivering value to your customers.
Content marketing tools will help you get the job done, but…
Content marketing is a powerful way to boost your business and with the right content marketing tools to hand you can work more efficiently and get better results from your efforts. But they won’t save a weak or non-existent content strategy. Focus on your content marketing strategy first and then use the above content marketing tools to get the job done more efficiently to drive better results.
Although there are many more content marketing tools out there, this list sums up the best tools for the vast majority of your content marketing needs and the ideal ones to get started with. All the tools outlined have a freemium subscription plan and many are completely free to use. Try them out and watch them enhance your content creation strategy and execution today.
Contact us today to learn more about how to get the most from our content marketing for more effective campaigns that drive results