Content Marketing Trends in 2023 and Beyond
The top trends to get behind this year to increase traffic and sales
Content marketing is one of the most efficient strategies for cultivating customer loyalty and increasing sales, but to remain effective it must keep abreast of emerging trends so your strategy stays engaging and fresh.
2023 is forecasting several content marketing trends that are predicted to rise in popularity. If you want to increase website traffic and sales, staying abreast of content marketing trends is key to building trust among your audience. Incorporating these trends into your strategy will increase brand recognition while building iterations with them.
Content marketing trends in 2023
- AI can get you ranking
- But helpful content is still king
- Get strategic about your SEO tactics
- Do refresh and update your existing content
- Use content to engage and convert users along the entire buyer journey
- Add a human touch for better engagement and recruitment
- Add short-form video content to your content mix
Content marketing trend #1 AI can get you ranking…
AI writing tools will be increasingly popular for content marketing teams in 2023. They can be used to quickly and cost-effectively create written content. While AI writing tools may not create in-depth content, they can be used as a starting point for human writers to save time and help with writer’s block. The key is to find the right balance between using AI writing tools for basic tasks and leaving more in-depth pieces to human writers.
…But helpful content is still king
In 2023, it’s more important than ever to create helpful and informative content. It’s not enough to just have a catchy headline and generic content. You need to write content that delivers value to your readers by researching topics in-depth, understanding your audience, and creating content tailored to them. This will help increase traffic, engagement, and shares.
Get strategic about your SEO tactics
Search engine optimisation (SEO) has been a key player in content marketing for years, and it’s still going strong in 2023. SEO has the fourth largest ROI, and 88% of marketers using it will increase or maintain their investment this year. In fact, SEO ranks third behind short-form videos and influencer marketing in terms of where marketers are investing their money.
Do refresh and update your existing content
Even while keeping up with the latest content marketing trends and remaining relevant, be sure to invest time refreshing your old and outdated content. This means reviewing and updating old content to make sure it’s still accurate and relevant for today’s readers. With a bit of effort, you can also use old content as a starting point for creating new content, saving you time and energy in the long run.
Use content to engage and convert users along the entire buyer journey
Creating content for the entire sales funnel is essential in 2023. You need to create content tailored to your audience at every stage of the funnel, from creating awareness to nurturing leads and converting them into customers. This means covering basic topics for top-of-the-funnel content and using more specific brand-aligned content for mid and bottom-of-the-funnel content.
Add a human touch for better engagement and recruitment
In the brave new AI world, it’s important to remember to add a human touch to your content marketing. Responding to comments and messages promptly, creating content from an individual perspective, and showing empathy and a human side can make your content more relatable and help people connect with you on a personal level. This can lead to more website traffic, better engagement, and ultimately, better recruitment of talent as well.
Add short-form video content to your content mix
Video is a powerful content marketing tool, but in 2023, it’s important to also consider adding short-form content to your video program. This could be anything from a quick paragraph to an interesting quote or statistic. These types of content can help engage and spark conversations with your audience while promoting longer content like webinars, podcasts, and videos.
Take one or two content marketing trends and stick with them
Content marketing trends in 2023 are all about creating engaging and effective content and ramping up the scale of content production. By following a selection of these trends, you can create content that resonates with your audience and achieves your marketing goals.
Here at Linguakey, we’re using the latest content marketing trends and techniques to continually deliver outstanding results for our partners. Get in touch with us today to learn more about how content marketing can generate targeted traffic for your website and drive sales in 2023.