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Content planning tools make creating high-quality content much simpler.

Content planning tools are a great way to plan, create, and publish your content both effectively and at low cost. In this feature, Linguakey explains the benefits of four major software services that can help you get your content off the ground and start to reach your customer base. With that in mind, let’s go.

What exactly are content planning tools?

Content planning tools help marketers and businesses organise their content strategy and come in many different shapes and forms. Some specialise in one specific area of content marketing, like video or social media. Others are more comprehensive, providing everything you need to craft and distribute quality material.

The Best Content Planning Tools For Your Business | Linguakey Blog | Content Plan

Many of these tools are free to use, which is a huge benefit for small businesses. That being said, you’ll likely have to invest in either a paid version or enhanced subscription service to unlock those juicy premium features.

What’s great about content planning tools is that they enable you to collaborate with your team, clients, and audience in real-time, as well as sharing, tracking, and editing as you go. In fact, they make content creation a bit of a breeze. Let’s start with Google Workspace.

The king of ‘freemium’ content planning tools

Okay, it might not actually be known as ‘the king of freemium content planning tools’, but Google Workspace (formerly Google Suite) is right up there with the best of them. Why? Because it’s absolutely FOC (that’s free of charge, to you and me).

So, what makes it great?

Well, Google’s collection of services (Mail, Drive, Docs, Slides, and Sheets) includes everything you need to get started. Whether it’s putting together a blog post, whitepaper, slide deck, or strategy spreadsheet, it’s got the lot. You can even use it to put together a year-long content calendar for bespoke clients. 

In fact, a content calendar is a great way of organising your team’s workload and staying on top of all necessary tasks before a publication goes live. It also helps you plan out your social media schedule so that posts are most likely to reach the right audience.

Another reason why Google sits at the top of our content planning tools list is, quite simply, the sheer amount of storage space they provide you with. Every Google comes free with up to 15GB storage—more than enough to get your content marketing up and running. 

That’s content creation taken care of. What about project management?

Ticking off the tasks

With its user-friendly and powerful platform, ClickUp is next up on our list of content planning tools. Simple and intuitive, ClickUp is a great way to assign tasks, set deadlines, and manage workloads from start to finish.

Another great feature of ClickUp is how customisable it is, as the system allows you to tailor it to both your business’ and personal requirements. You can set up different workspaces, projects, and folders to give you a better overview of projects and what’s happening within each client area.

This is a big one—regardless of the size of your company. By creating automated workflows, which move tasks between lists, reassigns them to the right team member, and alters due dates, you can actually save yourself a whole lot of time. Why do the hard work when a machine can do it for you?

Content planning tools are often great for templates, and ClickUp is no different. Templates make setting up tasks with checklists really simple, so that no steps are overlooked along the way. Your templates can be used for client intake forms, testimonials, and much more. It’s an efficient way to store client data centrally.

Content? Tick. Project management? Tick. I think it’s time for us to speak to our clients.

More than just communication

Here’s an interesting fact: Slack is so much more than your average messenger service, and for this reason it makes our list of best content planning tools.

Slack is an ideal platform for sharing content with your clients and keeping them, and your team, informed about important updates. It also enables you to track metrics and make adjustments based on data, which can assist you in creating high-quality material.

It also provides a wealth of features that can be utilised both internally and with third parties outside your business. Offering integration with over 80 different digital tools, Slack allows users to quickly and easily pull information in from other applications, as well as notifying those involved for quick action.

Services aside, Slack has built a brand that is trusted and respected within its industry—this helps them retain loyal customers while creating the foundations for future growth. Beyond their status as one of the top content planning tools online, they’re a great example of a successful business.

But how do you reach your customers? The answer is a three letter word.

Unlocking the power of keywords and SEO

All content planning tools have great value, but to really take your content to the next level and start engaging with your audience, you’re going to need to use SEO (search engine optimisation).

SEO, in a nutshell, dictates how and where you rank on search engines, such as Google. The best way to boost your traffic? Yep, it’s by ranking highly and being visible to potential customers. This is where keywords come in.

Keywords are an integral element of any content strategy. Understanding which keywords are most advantageous for your business, and building them into your content, is what makes you stand out from the crowd. As far as content planning tools go, Semrush is a great platform to help you do just that.

Semrush includes numerous SEO features, like keyword research, competitor analysis, site audit, and backlink analysis. It also integrates directly with WordPress and Google Docs to check for plagiarism, while offering recommendations based on your keywords. Not bad, eh?

If you’re ever short on inspiration, Semrush’s Topic Research tool is an ideal starting point. It displays the top-performing pieces of content within your niche, as well as any common questions and search phrases that your target audience is actively searching for—a great way to start creating content to draw visitors to your website and convert them into customers. Though it’s not cheap, we still think it’s one of the best content planning tools you can use.

Why you need to use content planning tools

Content planning tools offer numerous ways to organise, monitor, and assess your work. Although we’ve recommended four of our favourites, there’s a plethora of tools available to streamline your processes and boost team productivity. 

A reliable content planning tool will outline all the key steps involved in content production, freeing up time for you to focus on more crucial tasks that may require a more hands-on approach. Saving money and time means you can produce the highest-quality content possible, leading to increased conversion rates and an improved return on investment. Now that’s as good a reason as any.

Even the best content planning tools still need a helping hand

We highly recommend using content planning tools to build your content and boost your strategy. Of course, if you need an extra helping hand, Linguakey is here to transform your marketing. We’re industry experts, committed to connecting businesses and audiences through the power of authentic content. Speak to us today about how our services can power your growth.

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