Do I Need A Content Marketing Manager?
When you think of content marketing managers, you probably think of someone overseeing a lot of stuff like blog posts, website content, and email campaigns. But, what does a content marketing manager actually do? Moreover, how can you justify taking one on? Hiring the right person to manage your content marketing strategy is a big investment, but you’re likely to be failing to get a return on your investment and marketing spend without one.
Read on to learn all about what a content marketing manager does and their benefits to business!
Is content marketing necessary?
Let’s look at content marketing itself first to understand the business benefits. Content marketing is a form of marketing that uses information to build relationships with customers. It focuses on providing a wide variety of content that helps consumers make their decision-making process easier.
Content marketing is a great way to build trust and credibility in your business. This is why it’s important to create and distribute quality content. The right content can help boost your sales and increase traffic to your site. However, there are a few things you should remember before you start writing and distributing your content.
For example, content is only as good as the company that produces it. To create the best content, you need to consider the purpose of the content, the best way to distribute it, and the most effective method to reach your audience.
The content you create should be free to access and reusable too. Creating the right kind of content and spreading it to a targeted audience group can be the difference between a great customer experience and a disappointing one.
So what is a content marketing manager?
In a nutshell, content marketing managers are responsible for guiding the company’s content strategy. They oversee a team of marketers, writers, and creatives. The job requires a high degree of strategic thinking, writing skills, and interpersonal communication. In addition, content managers have to understand the basics of search engine optimisation (SEO).
A content manager is a crucial member of the marketing department. This position often takes on multiple content strategies at the same time, and they may have to work with a graphic designer, SEO specialist, or other creatives and thread them all together to generate successful campaigns.
When searching for a content marketing manager, look for someone who has at least three to five years of relevant experience in a related field. It’s also helpful to have a bachelor’s degree in marketing or a related field but many content marketing managers come from a creative discipline and rise through the ranks to manager level.
Content marketers must create content for websites, social media, and other digital resources. These materials can include blog posts, videos, and images. During the creative process, it’s up to the content manager to ensure content adheres to the company’s style guide and is optimised for SEO—not to mention an engaging read for the target audience.
A day in the life of a content marketing manager
Content marketing is a booming field. Today, over $100 billion is spent on content marketing annually. Some even forecast that this will increase as more brands seek out a more sustainable and longer-running return on their marketing investment. So what is a day in the life of a content marketer like?
Imagine yourself in the role of a content marketer and you can expect to spend a lot of time on content creation, marketing, and analysing content. You’ll need to understand what kind of content is a good fit for your audience and how to deliver it.
A good content marketer will have a keen eye on the long game (think 6 to 12+ months) and they’ll develop a comprehensive strategy for their company’s content during this time. This includes setting goals and creating a plan to deliver content in a way that increases sales and boosts brand loyalty.
Content marketers are responsible for producing a wide range of materials, including articles, blog posts, ebooks, videos, and more. Their work often involves a lot of collaboration with other team members.
A content marketer’s day is never dull. Some content marketers may take on the responsibility of social media and other online marketing efforts. This means they have widely varied responsibilities to fulfil such as creating content including blog articles and social media posts as well as coordinating and giving feedback to designers and other creatives. Plus they’ll be frequently jumping onto Analytics and SEO tools to check performance and gauge the overall effectiveness of a campaign.
Content managers must keep up with the latest trends in the world of digital marketing too. This is because a content marketer must know how to forecast performance and incorporate it into the overall content strategy while keeping an eye on the horizon and emerging trends.
Why you need a content marketing manager
If you’re running a business, you can’t afford to ignore your content marketing strategy. It’s the cornerstone of your marketing activities and complements your various other campaigns, such as advertising and OOH.
Focus on creating valuable, entertaining content that genuinely helps your audience solve a problem by informing and educating them on a particular topic. A good content manager can do this for you and more, much more, including:
- Content marketing managers monitor the performance of their company’s content. They have a sound understanding of SEO, as well as the rules and guidelines that govern the format of web pages. They are also skilled at interpreting the data from analytics tools.
- Content managers source, organise, and oversee teams of writers and editors. These content creators are responsible for writing articles, blog posts, emails, and infographics. In addition, they may be responsible for producing videos and guest blogs too—basically, everything you need for a comprehensive content marketing strategy.
- They are responsible for implementing your company’s overall content marketing strategy. They can also create individual plans for specific campaigns. Often, the plan will be developed and coordinated with the larger marketing team.
- Content managers think strategically and communicate effectively. They understand how to write, edit, and use social media as a business tool as well as thread a team together to get conversions and ROI.
- Content marketing managers often have a specialisation in SEO and analytics—and they understand how to generate content that is search-friendly to get you ranking in the SERPs.
Let Linguakey manage your content needs for enhanced results
Developing, coordinating, and delivering a complex content marketing campaign (not to mention creating the content itself) is a challenging task and one we love at Linguakey! User targeting, brand alignment, identifying audience knowledge gaps, examining the user journey and more are all part and parcel of what we specialise in.
From consulting and advising in-house content teams on the best way to implement their content strategy for optimum ROI to a fully outsourced content marketing manager and their team—we strive to help our clients align their marketing strategy and business goals and we help them achieve them together.
Contact us today to learn more about our services and how we can help you meet your marketing objectives and business goals with an impactful and results-driven content marketing strategy.