Does content marketing work? Simply put, yes.
Effective content marketing can establish your brand as a market leader and helps connect businesses with their customers. It also helps develop client trust and loyalty, and, ultimately, increased sales.
But how does content marketing work?
What is content marketing?
Content marketing is an ongoing strategy that seeks to create a meaningful connection with your audience through content. Whether blog posts, emails, videos, or social media updates, the possibilities are endless.
Businesses that create an effective content strategy stand out from their competitors, even outsmarting larger rivals. This is especially true for smaller businesses, since they typically possess unique personalities and values that set them apart.
With that in mind, here’s seven reasons explaining exactly how content marketing works—and why you need it.
How does content marketing work #1:
Connect with your audience
When creating content, it’s essential to guarantee it resonates with your target audience. This means answering their questions and addressing their pain points. Not only does this aid your business’ growth, it provides you with an invaluable chance to create relationships with customers and gain their confidence.
Content marketing focuses on giving your audiences something they need. As a result, people are much more likely to read, share, bookmark, and engage with your content over generic ads that don’t feel quite as personal—which brings us to social media.
How does content marketing work #2:
Boost your social media
Content marketing is also an excellent way to amplify your social media presence, building brand awareness, generating leads, and increasing conversions all at the same time.
Additionally, creating content your audience wants to share on their own channels will encourage them to recommend your brand to their friends and family. To ensure the success of your content marketing strategy, consistency is key, as well as creating content which is both appropriate and beneficial for your audience.
Even if your content isn’t quite as popular as some of your competitors, it can still be an effective way to draw in new customers, boost engagement, and build trust.
How does content marketing work #3:
Build customer trust
Content marketing seeks to educate and inform your target audience. It helps you build a positive relationship with customers for the long haul, motivating them to purchase your goods or services—sometimes over and over again.
In today’s digital marketing landscape, trust is one of the most fundamental elements for building a brand and business. Consumers seek out brands that are reliable, knowledgeable, and share aligned values.
Gaining trust requires creating quality content that answers all questions customers have about your product or service. By maintaining a regular content schedule, and remaining flexible towards customer needs, you can establish yourself as an authority in your industry and start generating leads.
How does content marketing work #4:
Simply put, your content marketing can generate leads and boost sales. By using an effective strategy, such as SEO research and publishing industry appropriate content, you can start to enhance your organic search rankings and start climbing those SERPs.
Creating the right content starts with knowing your target audience. Customer personas are a handy tool to capture interests, industry pain points, and goals—something you can use to inform your content choices. After all, if you’re creating appropriate content, you’re likely to see better results and, as a result, higher sales.
How does content marketing work #5:
Consumers navigate their buyer’s journey through various stages, needing information that will help them in making a purchasing decision—these stages include awareness, consideration, and decision.
Making the most of your content marketing funnel is an essential aspect of any strategy. For example, customers just becoming aware of your product might need information about your brand, while those with prior knowledge might prefer viewing case studies and testimonials about your solutions.
By catering for each step you can transform casual browsing into certified conversion, at the same time as increasing your brand’s visibility.
How does content marketing work #6:
Make your business more visible
Content marketing is an approach that uses consistent, pertinent, and diverse content to help your brand connect with potential customers. More than that, it has the power to reach new people and drive sales—especially when combined with effective SEO techniques.
By posting and producing relevant content for both your brand and audience, it’s much easier for would-be customers to find you online. Keywords can help you climb SERPs, and it goes without saying that a business that’s easy to find is likely to have a higher sales conversion rate.
Increased visibility also helps to build brand loyalty—an immensely valuable asset that can boost your profits, especially considering that content marketing doesn’t have to break the bank.
How does content marketing work #7:
Content marketing can be an incredibly successful, long-term strategy that’s cost-effective to implement. Found to be 62 percent cheaper than outbound marketing, content marketing enables you to establish connections with your audience, and build trust.
Unlike paid advertising, content marketing gives you control over what your audience sees and hears about your business. Although costs can vary based on the amount of work needed, the best part is that you can do absolutely everything in-house and completely for free. Alternatively, you could always choose to have it written by a professional content marketing agency who guarantees results.
Content marketing that accelerates your growth
At Linguakey, we’re content marketing specialists. Providing effective strategies to support your ambitious plans for growth, we publish authentic content that keeps your customers coming back time and time again. Get in touch today and find out how our content marketing expertise can transform your business.