Content marketing is an integral component of any business’s digital strategy.
Content marketing can drive your growth and unlock a wealth of opportunities. It doesn’t have to be expensive, it just has to be effective. To help you make the most of your marketing strategy, we’ve discovered five content marketing statistics that prove why content is still king.
Content marketing generates three times as many leads
The content marketing statistics don’t lie. For every dollar spent on outbound marketing, content marketing returns roughly three times as many leads.
Generating these leads through various techniques, such as search engine optimisation (SEO), social media promotion, and your trusty blog, content marketing is an effective way to draw in new customers and boost sales. But how does it do it?
Using your content to help audiences solve a problem is ideal for lead generation. This type of material helps you establish yourself as an authority in your field and convince potential customers that you know what you’re talking about.
Beyond generating leads for your company, content marketing can also enhance your search rank and online reputation. Using keywords naturally throughout your content helps search engines better comprehend what you’re about and, as a result, places you higher in SERP rankings.
Content marketing statistics prove that blogs matter to small businesses
Social media may have taken centre stage, but blogging remains an essential element of business marketing. Blogging helps small businesses build brand recognition, establish industry credibility, and drive traffic to their website.
In fact, content marketing statistics show that 77 per cent of all internet users read blogs. That’s a huge source of potential revenue just waiting to be explored.
Blogging offers your business the unique opportunity to tell your story and connect with customers. You can share how your company was founded, what values drive you, and why you do what you do. It’s a content marketing strategy that gives your business an outlet to express itself authentically.
Additionally, blogging is also an effective way to demonstrate your expertise within a particular field or niche. Doing so could potentially result in more sales, especially when creating educational content tailored towards your ideal audience.
Last, and certainly by no means least, content marketing statistics show blogs continue to draw in new visitors long after they are published. HubSpot reports that more than three-quarters of their blog views come from older posts—meaning you can update older content with more up-to-date data and links in order to meet your current marketing objectives.
Blog recommendations lead to purchases, according to content marketing statistics
More than just an effective tool for increasing sales, content marketing statistics prove that one in every four consumers makes a purchase due to a blog recommendation each month.
People rely more heavily on blog recommendations than opinions from family, friends, or even colleagues when making purchases. This comes from the use of three interconnected techniques within the blog itself: ‘understanding,’ ‘engaging’ and ‘converting’.
‘Understanding’ demonstrates your authority as a brand and how you’ve already got the inside track. ‘Engaging’ is the connection formed between you and your audience, based on your knowledge of the topic or product in question. ‘Converting’ is what transforms your reader into a certified customer and seals the deal.
It’s essential to remember that not all online readers are searching for promotional content, though. They could be reading your blog for industry knowledge, personal or professional interests, or to solve a problem they are facing.
Therefore, you should prioritise creating content that assists your readers in solving their problems or fulfilling their needs. Doing so will build a sense of trust that could ultimately result in more sales down the line.
Your content frequency makes a difference
Another major point highlighted by content marketing statistics is that frequency is an essential element of your strategy, as this can determine how much traffic your blog generates and how often.
If your blog produces traffic-focused, SEO-oriented content, it should publish at least four times a week to have an impact on search engine result pages (SERPs). On the other hand, if your primary objectives are brand awareness and sales enablement, less frequent posts may still be successful.
When selecting blogging frequency, content freshness should also be taken into account. Updated blog posts demonstrate to Google that you are an authoritative source and provide useful and engaging information for your readers.
Additionally, content marketing statistics show it’s beneficial to revisit older posts that haven’t been updated in some time. Doing so helps boost their ranking power and keeps them fresh in Google’s mind.
Content marketing statistics suggest it’s cheaper than outbound marketing
Content marketing is an effective strategy to attract and convert leads. It’s more cost-effective than outbound advertising—in fact, it’s been found to be as much as 62 per cent cheaper.
Utilising SEO techniques in your content can not only boost its search engine rank and drive traffic, but it also incorporates keywords to make it simpler for people searching with those terms to locate you.
Additionally, providing quality content helps you establish trust with your audience and build a reputation of credibility. By answering their queries promptly, you can cultivate long-lasting connections that boost the visibility of your brand and increase sales. Most importantly, it doesn’t have to cost the earth.
Content can be created in a variety of formats, such as blogs, podcasts, white papers, and webinars. You can then start distributing through email, social media channels, and more to reach an array of potential customers.
Start making your content matter
Your content must be engaging, informative, and unique to successfully increase organic search traffic to your website and boost its ranking on Google. With so many content creation tasks at hand, and often so little time, Linguakey is here to help. We provide brand-aligned, targeted content to engage audiences and propel your growth. Contact us and unlock your content today.