How to Start A Content Marketing Blog
Looking for the best advice on how to start a content marketing blog? Linguakey has the answers.
Content marketing blogs are a great way to build your brand, connect with your audience, and increase customer conversions. When thinking about how to start a content marketing blog, there’s plenty to consider. Here at Linguakey, we’ve got everything you need to know, from strategy to scheduling—let’s jump right in.
First question… just what is a content marketing blog?
Let’s start with the absolute basics. A content marketing blog is a place for you and your business to get noticed by the people who matter most—your customers!—and drive healthy website traffic. By writing about relevant topics, products, and services, you can build an organic online presence and learn what your readers are most interested in by tracking analytics, as well as optimising your search engine potential through SEO.
If you’re thinking about how to start a content marketing blog, the first thing to do is to choose a standalone platform, subdomain or a combination of the two. Best of all, you can do this entirely for free by taking advantage of services like WordPress or Tumblr.
Successful blogs know their audience inside out—their style, tone, and needs—and this is achieved through strategy.
How to start a content marketing blog with a clear strategy
Content marketing blogs are a great way to drive traffic to your website, build brand awareness, and establish authority in your industry. They’re also a cost-effective way to attract new customers on a worldwide scale. Before you get writing though, you need to develop a sound content strategy.
Blog strategies help businesses to gather data about their target audience—the more you know about a customer, the more you can tailor your products to meet their needs. So what does gathering data look like?
Gathering data can include reviewing customer demographics, shopping habits, browsing history, and industry ‘pain points’—as it’s likely your service already provides a solution to a problem. Here at Linguakey, for example, we’re content marketing experts. Our services are designed to build brands and attract customers—unlocking sales potential and growth for businesses looking to enahnce their content performance and ROI. Simply put, pain points are your audience’s needs.
Still unsure? Well, another trade secret is to have a peek at what your competitors are doing, and although you can’t exactly copy and paste anything of interest, you can use other content marketing blogs to spark potential ideas of your own.
Understanding how to start a content marketing blog is the easy part. Now that you’ve got a solid idea on what your customers are really interested in reading, taking those topics and building them around specific keywords and phrases is the next step towards effective blogging.
Once you have your keyword list, it’s time to plot them out on a calendar.
Develop a content marketing calendar
A blog content calendar is a great way to put your strategy into action. It allows you to plan out your ideas as well as write and schedule posts ahead of time.
Part of this process involves considering what you want to achieve with each blog. Do you want to improve traffic, gain more exposure, or simply promote your blog? These goals will help inform what type of content you need to create and how often.
Fun fact, one of the easiest ways to create a content marketing blog calendar is to use a good old spreadsheet—it’s a trick many marketers use to manage their strategies, SEO, publish dates, and metrics, with plenty of templates available to be found online.
With your campaign laid out, you can put your content to work.
How to start a content marketing blog across different platforms
Okay, you’ve written some great content, but what now? Thinking about how to start a content marketing blog is one thing—making the most out of it is something else. Coming up with ideas, writing, editing, and posting are all time consuming tasks. In fact, a survey into the writing process alone found that the average blog post takes 4 hours and 10 minutes to write! That’s a serious time commitment.
The good news is that not only will your content marketing blog keep your readers entertained and help you to rank in the SERPs, your content can be recycled and repurposed for use in several different ways to boost your brand.
Blogs are an effective way to communicate with your audience, especially when combined with social media. Instagram, for example, relies purely on imagery—and it’s not too hard to create a stand-out infographic with free-to-use online tools such as Canva, or even a short YouTube video. There’s also LinkedIn, which focuses on networking, and can be used to build a community of followers and potentially important contacts—you could even post about teaching others on how to start a content marketing blog for their own brand (if you’re in the content marketing business, for example).
All of these bitesize content chunks help entice visitors to your site and to establish as an authority in its field, but they aren’t the only benefits involved with content marketing blogs.
Benefits of using a blog
A content marketing blog can be an effective digital marketing tool to help your business grow. A recent study revealed that businesses that use blogging have 55% more visitors to their website—increasing leads and customers. Not only that, their traffic is hyper targeted based on their ideal buyers too.
Writing a blog allows you to connect with potential and existing customers, and engage them in conversations. You can share company news, showcase products and services, and educate readers. Blogs also build trust and credibility with your target market and are a cost-efficient way to advertise your business—important attributes to establish in today’s online world.
Congratulations! You now know how to start a content marketing blog. So, what are you waiting for? Get writing!
It’s official: now you know how to start a content marketing blog
The best blogs provide value for readers and people love to share good content, although it’s important to note content marketing blogs take time and effort to gain the trust of your audience.
Blogs can be shared on social media. The more people who see your content, the more likely they are to take action. Creating a blog and publishing consistently is key to your blog’s success. The best part about blogging is that you can start right away and with next to no costs, but if you’re still feeling unsure about how to start a content marketing blog we’re more than happy to help.
Get your content marketing off to a flying start with Linguakey
At Linguakey, we specialise in transformational content that establishes your brand as an industry leader and generates business growth. Disrupting markets and breaking trends, as content marketing experts, we revolutionise digital presence through the power of words.
Get in touch today to learn how we can help you increase your website through audience targeting and improve your content marketing ROI.