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Ready to Identify Your Target Audience?

Find your perfect customer with these five easy steps.

Knowing your target audience is the first step to making your content work effectively. Through targeted market research, you can better understand a customer’s purchasing intentions, pain points, what they’re looking for, and what they expect to find online.

Data is the key to creating content that resonates with customers and makes them feel like their needs are being understood. It’s also the first step to developing a campaign to take your marketing to the next level. So, are you ready to identify your target audience?

Why it’s so important to correctly identify your target audience

Correct identification of your target audience is essential to creating effective marketing campaigns. By understanding who your audience is, it makes it easier to create relevant content to convert online readers into customers. It’s also a great trick that can be used to spot how your competitors approach their marketing and find ideas for your own.

As for initial steps you can use to identify your target audience? Here’s five methods we’ve already prepared.

Identify your target audience #1: research what’s trending

First up on our list is to perform market research and pick out trending topics. To help know what’s hot in the industry, sources like surveys and interviews with existing customers are a great way to start.

Search data can provide valuable insight into what questions people are asking online, as well as invaluable information about customer pain points. Understanding your audience’s concerns will allow you to tailor messaging, services, and content strategies accordingly and help you start connecting with ideal buyers.

Identify your target audience #2: scope out the competition

Learning more about what your competitors are doing, and more importantly, who’s buying their products, can be done in a couple of ways. One is to simply browse their social media accounts and websites, the other is through a more detailed analysis.

Digital tools, like Semrush, for example, allow you to see which keywords your rivals are targeting with their search campaigns and who it might appeal to. As subscriptions go it’s certainly on the more premium side of the price list, but these indicators are a great way of spotting what’s working, and what isn’t to help you identify your target audience online.

Reaching out directly to customers of competitors is another effective strategy to better understand how their products or services have affected them. By learning more about your competitors’ target audiences, you can create content that resonates more effectively and start to drive sales.

Identify your target audience #3: create buyer personas

Once you’ve collected enough data about your target audience, it’s time to organise and create buyer personas. A buyer persona is basically a profile of who your ideal customer is, in terms of industry, role, needs, wants, and problem. It’s a detailed picture of your perfect customer.

Each persona should include details regarding specific demographics, such as age, gender, location, and income level. This will enable you to market more effectively by targeting content towards your audience’s interests. Furthermore, it’s crucial that each persona includes details regarding goals and challenges so your team can address these when communicating with potential customers.

To better develop your personas, interview existing clients—either in-person or via email. You could even think about incentivising people to take the survey, if needed, and gain a more accurate picture of who your target audience is. 

Identify your target audience #4: know who you aren’t trying to engage

To identify your target audience correctly, you need a firm understanding of who you aren’t trying to engage. That may sound counterintuitive, as everyone wants more and more sales, right? However, attracting the wrong type of buyer means your sales will actually be down. Here’s why.

Establishing and reaching customers are the primary goals of any business. Knowing your target audience helps narrow your focus to those likely interested in what your company offers. In some cases, your target audience may actually differ from your market. While market refers to all consumers that can potentially benefit from your product or service, your target audience refers specifically to a subset of this group based on demographics, behaviour, and criteria. 

With this information at your fingertips, marketing campaigns designed specifically to reach your potential buyers can become more effective and enhance your brand awareness, build trust, and drive conversions.. 

Identify your target audience #5: keep revising and updating your personas

That being said, when thinking about how to identify your target audience, it’s important to never stop analysing your data and reshaping your plans.

Persona creation is an effective starting point, but this exercise must continue over time to stay relevant and useful. Your personas must constantly adapt based on real data in order to remain up to date.

One effective approach for keeping up-to-date personas is to closely review sales data. This can give insight into trends affecting customer needs and motivations, as well as any patterns uncovered during reports, interviews, or surveys. While conducting these exercises may take time, they can prove invaluable for building an accurate persona profile of each potential or existing customer segment.

Understanding brands and engaging the right users

Here at Linguakey, we specialise in developing brand identities and developing businesses through user-first content. Understanding who your audience is means understanding your goals and services. Working together, we create expert content for our partners, and enable them to achieve their ambitions plans for growth. Get in touch with us today.

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