Next up in our industry column, we’re exploring blockchain marketing and how you can boost your tech business.
Blockchain. The basis for a new generation of technology spanning finance, gaming, and product development. Got a blockchain product you’re ready to promote? Well, you’re in luck. Today, we’re exploring the art of blockchain marketing.If you’re a fan of emerging tech, you’re probably already well versed in what ‘blockchain’ means. For those in the dark, blockchain is a digital ledger of transactions that can be duplicated and distributed across an entire network of computer systems. In other words, it’s almost impossible to change or hack. In fact, it’s already being used to house cryptocurrencies, deploy smart contracts, and for safe record keeping.Any emerging technology requires some serious marketing power to boost it into the mainstream though. Keep reading for your how-to blockchain marketing guide.
Clean and crisp website
Before anything else, you’ll want to pay close attention to your website. This not only cements your legitimacy and professionalism, but establishes your mission statement, goals, and values. Since blockchain is an upcoming technology, your website needs to be modern and sleek. Showcase your services to give prospective clients an idea of who you are, what you offer and drive sales.Make sure to include an easily navigable contact page so potential customers can reach out to either buy your services or ask a question. Always make yourself available. Blockchain marketing isn’t a walk in the park, but an impressive website will go a long way to establishing your legitimacy. A digital presence can also help to fill customer knowledge gaps about you, your services, and how you’re going to change the world for the better.
Utilise SEO in your blockchain marketing
SEO is a pivotal step in your blockchain marketing strategy. Although blockchain is new, there’s already around 1,000 variations currently on the market. To stand out in a busy crowd, all blockchain businesses should utilise SEO to rank higher in search engines and be visible to your target demographic. So, how do you do it?First things first, make sure your website is well-written, showcasing everything your technology offers. All content on your website should be original and of high-quality—Google hates a copycat. Next, identify relevant keywords and build them into your content campaign as well as adding them to your website’s metadata and homepage to push you up the search engine rankings.
Insightful blog content
On the topic of websites, make sure to create a blog and regularly post insightful and optimised content. A high-quality blog is a valuable blockchain marketing step. It establishes you as a thought leader within the industry, as well as giving potential customers an insight into your product and services. If you post regular SEO blog posts, you’ll be better visible to your target audience. Many blockchain and crypto brands choose to host their blogs on third party platforms, such as Medium. While they have easy to use CMS’ (content management systems) and can attract plenty of viewers, it’s important to think carefully whether a third party platform is right for your brand and balance this with building out your own domain and web presence—especially in the long term.
Build a social media presence
Social media helps you reach many like-minded people in a short amount of time. Building a community is a vital part of blockchain marketing, since initial popularity is determined by word of mouth within the tech community. Social media sites like Twitter, Telegram, and Discord are popular places for crypto and blockchain enthusiasts. An emerging blockchain start-up needs to pay attention and start posting to these sites. Since social media is populated by other tech companies, it’s also a useful place to find partnerships. You can also feed customer ideas from your social media channels directly into your website content, such as FAQs, and, alternatively, adapt selected topics from your website content into conversation points on your socials.
Publish blockchain marketing PR on popular websites
PR articles give you a large platform to showcase your tech, and push your name out to the right people. Not only that, but professional journalists treat PR as verifiable information, and word could spread beyond the news site. Here’s a list of popular blockchain blogs and websites to publish your blockchain marketing PR:
Publications in prestige journals raise your profile. The higher your business awareness, the more likely you are to engage potential customers who associate quality with your brand.When planning to publish, consider whether you can stretch your budget to pay for a Tier 1 publication. Many Tier 2 and most Tier 3 publications republish press releases, editorials, and advertorials originally posted on sites such as Cointelegraph. Chances are, by paying for a premium listing, your story will appear elsewhere on the web, without adding any extra effort or cost.
Create a whitepaper
A whitepaper is an informational document published by a company to provide a persuasive and authoritative report, designed to educate an audience on a solution to a pre-existing problem. For blockchain solutions, present the prevailing issue that your new technology will solve, including relevant technical details. Your potential customers and stakeholders will be the most interested in the intricacies of your blockchain. A whitepaper is designed to satisfy this need. For brands creating a tokenised ecosystem, a whitepaper is a non-negotiable, must-have for investors; as this clearly demonstrates your mission and how you intend to achieve your goals.
Consult with blockchain marketing experts
Marketing a blockchain is a full-time occupation, and can take serious time and effort. Sit back and let the experts take control of your blockchain marketing, so you can focus on the important things: like developing the next revolutionary tech.At Linguakey, we distil your brand down to its core message so we can build a content marketing strategy based around solving a simple problem for your users. We understand that blockchain can be technical, which is why we take your message and simplify it to make your innovation accessible and engaging.
Transform your marketing with a custom solution
We specialise in creating content campaigns that shape brand identity and establish market leaders. Our blockchain marketing strategies speak directly to your audience and turn clicks into conversions.Learn more about our specialist blockchain marketing solutions and unlock your content with Linguakey today.
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