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Organic Marketing and How You Can Grow Your Own Content

Learn how to attract, engage, and convert customers with quality organic content that doesn’t break the bank.

Sustainability—it’s a thing. Food, energy, clothing, you name it. Part of moving towards a more eco-friendly lifestyle means long-term thinking and building solid foundations. That’s all well and good, I hear you say, but what does that have to do with my content? Let me explain. Organic marketing is a cost-effective method of growing your business. Think vegetables. You’ve a perfect garden, with just the right amount of sun and some freshly turned soil, now it’s time to plant those seeds. Give it a season or two and, if carefully nourished, those seeds will sprout. The outcome? A ripe ol’ selection of veg.  It’s exactly the same in business. You’ve picked a spot in the market. You’ve established a digital presence. Now, through regular posting and publishing, you’re ready to grow your business as customers discover your brand and the services you have to offer.  Can’t I just buy my metaphorical veg at the content supermarket? Absolutely, but it’s important to know the difference between organic and paid content first.

Lean, green, organic marketing content machine

Organic content is defined as any potential or existing content that hasn’t incurred a cost to be published or placed—and includes all your website blogs, social media updates and everyday strategy. Users discover your content naturally, whether through shared posts, casual scrolling or SEO-keyword searching, and, through this, choose to visit your website and increase traffic.  It’s important to stress that organic content is free to publish. This doesn’t mean that it’s of a lesser standard or not as important as paid content (it certainly is, if not more!), only that the content has been grown in-house without additional cost or affecting marketing budgets. Of course, there’s still a significant time investment involved to develop an effective, long-lasting campaign that can yield positive results. Paid content, by comparison, usually refers to social media advertising and pay-per-click models, with businesses paying a set fee every time the post generates traffic. Although the overall goal is the same—attracting customers and building relationships—paid content aims to drive conversions in a shorter space of time, in more bitesize, throwaway-able chunks. The downside? Placing adverts costs money and once this campaign comes to an end, so do any potential leads and sales opportunities.

Self-sufficient organic marketing benefits

Organic content is a tried and tested inbound marketing strategy. For example, at Linguakey, we create content that aligns with the needs and interests of your audience and delivers genuine, lasting value. Through organic content, you can
  • establish your brand
  • answer specific questions
  • offer solutions to an industry problem
  • boost your SEO ranking
  • and maybe entertain your audience too
Now, you’re probably thinking, doesn’t paid content do this too? Well, yes, but organic content exists to serve customers naturally and it complements your paid campaigns. There’s no forcing of the issue through an advert (we’re talking outbound vs. inbound benefits here), it’s long-lasting, resilient, and will continue to generate leads for your business over time. You’ll also benefit from a sustained market presence—your content will stay active, build relationships with clients that can mature into eventual partnerships, receive direct feedback based on the quality of your content and values, and develop brand loyalty.  Let’s look at five examples of organic content you can use to help grow your business.

Five a day: organic marketing techniques to boost business

Okay, don’t be fooled by the subheading. You don’t have to actually publish five pieces of organic marketing content a day. Having said that, the more often you post, the more likely you are to reach new customers. If you’ve got it, flaunt it, right?

Meet the Team

The great thing about growing your own vegetables—sorry, content—is that you know exactly how, when, and by whom they’ve been nurtured. Customers value this transparency, too. Sharing team experiences, values, and individuality helps define your business identity. No corporate mystery. No ambiguity. It’s a personal and engaging method to show off your great staff and build client trust.

Testimonials

Once you’ve built that trust and clients have sampled your sumptuous organic marketing produce, it’s time to let the world know. Providing examples of successful customer projects is a great way to attract new business. Unlike case studies (keep reading!), testimonials come directly from your client’s mouth and endorse your services—whether on your social media platforms, website or even Google Reviews.

Case Studies

Alongside testimonials, case studies provide an in-depth analysis of an entire project—from inception to communication, and solution to result. Why? Showcasing well-executed services and processes to both new and existing clients opens the door to future sales. Case studies are real-life examples of how your product has made a positive change and can help position the business as an industry expert (check out our very own, right here).

Infographics

Quick and easy organic marketing is often the most simple to digest. Sure, there’s great value in producing regular copy and features, but there’s no harm in mixing things up now and again. Snappy infographics (such as images and videos) engage customers in a different way. They’re quicker, contain only essential information, and are made for on the go scrolling. You can also use infographics to advertise your longer form content and services—a great way of driving traffic to your website.

User Guides

A user guide doesn’t have to be instructions on how to best harvest vegetables (although I’m open to suggestions). Providing customers with supportive resources on how to best use your services, or improve their own, is a key step in developing client trust. On top of being organic content, a user guide is actually evergreen—content that is relevant and accessible for a significant period of time. We’ll be exploring what it means to be evergreen in an upcoming feature, so keep your eyes peeled on our blog Still need convincing?

100 percent renewable, 100 percent sustainable

There’s no limit on the amount of organic content you and your brand can create. Although a good, well-developed campaign can take time to prepare, the long-term durability of the content will continue to provide lead opportunities that can be nurtured into sales. Repeating this process, in line with new strategies and ideas, ensures a continual stream of fresh, accessible content to keep your customers coming back for more. Organic marketing is perfect for businesses looking to build relationships with prospective clients and provide long term value and support. What are you waiting for? Get out there and make your (content) garden grow!

Cultivate your organic content with Linguakey

While organic content is certainly a solution worth making the most of, there’s nothing wrong with a little expert help. At Linguakey, we’re a team of dedicated writers, bloggers, SEO specialists and marketers. We tailor our services to fit, delivering exceptional content and strategy for all our clients. Check out our services and unlock your content by getting in touch with us today.

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