What Is SEO Content Marketing?
SEO content marketing is the process of creating relevant and engaging content for a website with a focus on search engine optimisation. This strategy can help improve your business’s visibility and lead to higher sales. You’ll also gain a higher level of trust from prospects. However, you’ll have to keep your SEO campaign at the forefront of industry trends to stay ahead of the competition and achieve success.
Read on to learn everything you need to know about SEO content marketing including the difference between content and SEO, how to effectively combine them, and how to build a successful campaign.
SEO content marketing: what is it?
In a nutshell, SEO content marketing is a form of online marketing wherein your content is geared to attract organic traffic to your site. It is a strategy to build your brand and create trust with your audience. Essentially, the primary goal is to boost your website’s search engine rankings and attract targeted visitors.
To create SEO content, you must understand your core audience. This is crucial for success. You also need to know what you want to achieve from your content.
Before you start creating SEO content, you must first do some keyword research. Keyword research tools such as SEMrush and Moz can help you incorporate accurate keywords into your content. Adding the keywords in the right way and in the proper sentence structure will make your content more readable and easier for search engines to rank.
Creating SEO content can take up a lot of time and resources. You should try to set up an editorial calendar for your content. This plan will not only save you time but will also help you to better track your progress.
There are many different types of content that you can create. These include blog posts, infographics, videos, and other forms of content. All of these can help you to attract an audience to your website that takes a genuine interest in your products or services.
Ideally, you should aim to publish a new piece of content each week. In addition to that, you should also share your content on social media platforms. If you have an e-commerce website, you should include a product page as a part of your SEO content.
So what is SEO content?
SEO content is a type of written material designed to attract traffic to a website or product. Typically, it is written in the form of a blog post. Creating good content is a crucial element of SEO because it helps your site rank better in search engines. It should also provide valuable information to visitors.
Good content is relevant, useful, and entertaining. Google’s algorithm takes this into account when ranking sites. They look for sites with information that answers a user’s query. Luckily, there are many ways to make your content shine.
The most important part of any SEO content is to write it well. Your keywords need to be properly structured without detracting from the overall readability of your content. This includes header tags and alt tags, for example.
Creating the best SEO content is a skill that requires a little practice. Fortunately, there are a handful of tools that can automate the analysis of your content. Using a free tool like KeywordsFX is a great place to start.
Another useful tool is the WordPress plugin Yoast which can set target keywords for each page. This will help you track rankings over time and alert you when your rankings are in decline.
Other helpful tools include Google Search Console, Ahrefs, and Analytics. Getting your content reviewed in these various tools will help you ensure your site is providing the best possible experience for both visitors and search engines.
Next, let’s take a look at content before combining the two into SEO content marketing.
What is content marketing?
Let’s take a quick step back from SEO and review the fundamentals of content marketing to understand how they fit together. Content marketing is a way to create relevant and useful content to attract readers, build relationships with your target audience, and close sales. It can include blogs, videos, newsletters, social media posts, or even standalone information pages.
Successful content strategies prioritise the needs of your audience. You can do this by focusing on audience questions, concerns, and interests. And then giving them the information they need.
You’ll also want to provide testimonials and case studies. These will show the benefits of your product and your brand. Your potential clients will be reassured that they can trust you.
As a result, people will share your content with friends and followers. They will also leave comments and respond to your emails. If you can provide them with the information they need, they will stay on your site longer.
By connecting with your target audience in this way, you can guide them through the entire buying cycle. That’s why you should try to save the sale until the final stages.
The best content will deliver uniqueness and help your readers solve their problems. Ultimately, the more leads you have, the more chances you have to sell. But you’ll also need to make sure you keep track of your metrics. This will allow you to identify which types of content are attracting the most traffic and build relationships with your followers.
In addition to content marketing, you should also focus on building an email list. Email marketing is a cost-effective way to stay in touch with your customers, and it allows you to nurture your subscribers with valuable content.
Read more in our content marketing ultimate guide post.
The difference between content and SEO
Content marketing and SEO are two facets of a digital marketing campaign. They work together to drive traffic and lead conversions. However, they also differ in terms of effectiveness.
Content marketing is more focused on the distribution and marketing of content. It includes text articles, videos, infographics, and webinars. In short, content marketing is more creative.
SEO is about optimising your website via keywords, structure, backlinks and other elements to increase your search engine ranking. SEO uses keywords and title tags to tell search engines what your site is about. This means that your content needs to be relevant to your target market, and attention-grabbing.
The best way to do this is by generating high-quality, SEO-friendly content, and this is where SEO and content marketing come together. You can use a tool such as Soovle to come up with ideas for content. But, before you start thinking about creating great content, be sure to consider the basics.
The most basic SEO strategy involves using the right keywords to target your audience. Adding appropriate title tags, ALT tags, and meta descriptions will help to improve your search engine rankings. Another important aspect of SEO is link building. Having backlinks helps Google identify you as an authority. A great way to develop links is by creating expert content.
Search engines such as Google evaluate the quality of your content. While it can take some time for your content to affect your search ranking, it is important to be consistent and persevere with your efforts.
Now let’s take a look at how the two combine into SEO content marketing to deliver powerful results.
How SEO and content come together
It’s when SEO includes content marketing or vice versa that the magic really starts to happen. A good digital marketing strategy that includes SEO should help boost your rankings on Google. But, SEO and content marketing aren’t just about making your website more visible to users; they also impact their behaviour on your site. In addition to increasing your traffic, a well-planned content marketing strategy can help you drive more conversions and lead generation.
While both are important to your overall digital marketing campaign, they should be used together for the best results. If you don’t take the time to develop an effective SEO and content marketing plan, you may be missing out on some opportunities to increase your visibility and improve your brand’s reach.
The most basic way to ensure your marketing efforts will pay off is to produce excellent content. This can be as simple as a blog post, or as elaborate as an infographic (or even a flagship explainer video). However, if you want your content to stand out, you’ll need to take a comprehensive approach that includes a little bit of everything that’s right for your brand and its audience.
On the SEO side, you should be using on-page SEO factors like meta descriptions, keyword optimization, and internal links. Having these components in place will help your content rank higher in search engine result pages (SERPs).
To truly succeed with content marketing and SEO, you need a combination of the two. These two strategies work together to generate targeted traffic and increase conversions to grow your business.
Combine your efforts into SEO content marketing for better results
Content and SEO are both key components of a successful digital marketing strategy. By combining them, you can maximise your results and provide a better user experience.
As you can see, the two strategies are not meant to compete with each other. Instead, they complement each other to deliver attention-grabbing content. To achieve this, you should understand your target audience, develop a customer journey map, and then market your content to the right people.
Both strategies require a lot of planning. To ensure that your content has the best possible chance of success, you need to carefully select topics, keywords, and other factors based on the interests and pain points of your target audience. You also need to optimise your website and get inbound links.
Your SEO content marketing strategy should be based on a clear set of goals. Keep in mind that those goals may change over time. That’s why it’s essential to measure the impact of your content.
If you want to measure both SEO and content marketing (and we really recommend you do!), you need to determine a set of key performance indicators (KPIs) that you can use to measure and track your efforts. These KPIs can include your website’s organic search rankings, content shares, CTA conversion rates, and content links.
Building a content campaign that works for you
The first step to building a successful SEO content marketing campaign is to understand your target audience. Find out what problems they’re facing and what they need to know. Once you know your target audience, you’ll know how to create the kind of content they’re looking for.
Another important part is to keep your site updated. Keeping your content fresh and relevant allows people to get what they need when they need it (plus you’ll keep ranking on Google). Also, you’ll ensure that your site is more useful to search engines and that users have a memorable user experience.
To determine whether you have a solid SEO content marketing plan, you’ll need to keep track of your progress. A web analytics tool such as Google Analytics can help you measure organic traffic.
Crafting an SEO content marketing strategy that’s targeted, measurable, and (of course) engaging for your audience takes time and skill. That’s why we’re on hand to help you with planning and strategising right through to execution and blog writing. Get in touch with us today to discuss your marketing needs and how we can help you achieve your goals.