SEO for Copywriting: Eight Essential Rules to Follow in 2022
Read up on the eight essential rules you should follow in 2022, plus an introduction to SEO for copywriting.
Search engine algorithms are continually refining and becoming more advanced, and this is great for users searching for information. Websites are constantly being reviewed and updated which helps search engine result pages (SERPs) to become more accurate. However, this can be quite troublesome for copywriters and marketers alike, as SEO for copywriting is constantly evolving, you must always stay in the loop and be ready to adapt your content at any given moment.
It’s vital that you keep up-to-date with all things Google; you don’t want to be sharing out-of-date content as it will harm your SEO efforts. Alongside keeping up to date with algorithms, it’s essential to keep a close eye on the latest trends, news, and best practices. In order to help you achieve this, we’ve put together a list of our top picks for SEO for copywriting best practices for 2022.
Introduction to SEO for copywriting
Firstly, what is SEO for copywriting? The purpose of SEO for copywriting is to generate organic traffic for the purpose of leads, sales, or advertising revenue. The goal of SEO for copywriting, meanwhile, is to make content that users find entertaining, helpful, and also ranks high in Google’s search results. Furthermore, this type of content can be written in many different mediums, for example, website pages, ad copy, whitepapers, web articles, blog posts, and much more.
Read our eight essential rules for SEO copywriting to help you write the best content for your brand in 2022:
SEO for copywriting: eight essential rules to follow in 2022
- Pick your keywords wisely. You should dedicate a good amount of time to keywords as this is the most important element of SEO for copywriting. Keywords are how search engines locate content for their users. Firstly, you need to research the keywords you want to rank for. We recommend websites like Ubersuggest and SEMrush to help you find the best keywords for your industry. Start by searching industry terms that correlate with your business to see what is currently ranking. It would also be beneficial to check competitors’ content to see what they’re ranking for. The next step is to pick the keywords that work best for your business and then include them in your content. If you want to learn more about keywords, read our article here.
- Avoid keyword stuffing. We’ve previously established the importance of keywords, however, it’s vital that you balance your keywords with the rest of your content. You have to make sure you use keywords only when necessary. If you’re stuffing them in your content to the point your sentences aren’t coherent, Google will rank you so low you won’t even make the first or second SERP.
- Searcher’s intent. You need to put yourself into the shoes of the searcher. What do they need and how can you help them? There are four types of intent searches: transactional intent, navigational intent, commercial intent, and informational intent. You should aim to provide the user with content that can help them in some way. If you provide them with useful content, they have a better chance of becoming advocates for your business.
- Carefully consider headlines. Your headline needs to be more than just an afterthought, as it’s the first thing your reader will see. It needs to grab their attention and hook them in. Headlines are a powerful tool. They provide the perfect opportunity to include your keyword and tell your reader exactly what your content is about. A good SEO title should be 60 characters long, otherwise, it could be cut off on the SERP.
- Optimise all meta tags. Meta tags encompass your headlines, URL and website descriptions. Meta tags provide you with a chance to utilise your keywords and really show the reader what you have to offer them. Remember, meta tags aren’t pitches. You’re simply enticing them to read further. Aim to include your keyword in the URL too, to further boost your ranking chances.
- Great written content. You can apply all of the above tips to your work but it will be wasted if your content isn’t up to scratch. You need it to be readable, clear and concise. Search engines play a huge part in SEO but, equally, your average reader is just as important. All of your content needs to be accessible and coherent.
- Calls-to-Action. CTA’s are usually placed strategically throughout articles but most commonly at the end, and they play a huge part in SEO for copywriting. If you’re struggling to write a CTA, think about the purpose of your content. What are you actually trying to make the reader do? You’re probably asking them to make a purchase or subscribe to a service, and therefore, you need it to be as powerful as possible.
- Internal and external links. Links show Google you have authority over your content. By linking to other respectable sites within your copy you’re able to show off your industry expertise and climb the domain rankings.
SEO for copywriting is a continual process
SEO for copywriting is an ongoing effort that needs frequent tending to. You can’t complete it once and be done with it, it’s something you nurture and grow with your business as time progresses. You should keep up-to-date with trends and techniques to make the most of your SEO efforts.
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