New to content marketing or simply wanting to refine your strategy?
When it comes to content marketing, the only thing that matters is results. High levels of traffic, high levels of engagement, and high levels of sales—but how do you do it? Fortunately, Linguakey has you covered. Read on to discover our top five tips to transform your content marketing and turbocharge your growth.
What is content marketing?
Now, we’re pretty sure that most of you already know the answer to this question. That being said, let’s just cover all our bases. Content marketing is a type of digital marketing that revolves around planning, creating, and sharing content online. Whether blog posts, white papers, ebooks, videos, infographics, and more—the possibilities are almost endless.
We’ve already mentioned those all important results. When done correctly, content can attract new leads and nurture existing customers. It also improves brand recognition, supporting your business as it begins to grow. That’s all well and good, I hear you say, but you’re probably wondering just how to get started.
Creating an effective content marketing strategy begins with understanding your audience’s needs and challenges. This is information that can be gleaned from customer research, competitor analysis, and more—don’t worry, we’ll come back to this very shortly.
Once you’ve got your data, you can use it to create content that addresses the problems experienced by your target users and showcase your expertise. This is a sure-fire way to raise your brand’s authority and establish yourself as a go-to expert. After all, the goal of all content marketing is to create a steady flow of digital material that attracts new customers while keeping existing ones engaged. Here’s how.
Content marketing starts and ends with your audience
Content marketing is an essential tool for any business, but the key to a successful strategy is understanding your audience’s needs and issues. This info should guide all aspects of your content, so that it meets the demands of your customers and stays relevant.
To gain insight into your audience’s needs and challenges, there’s significant value to be found by conducting comprehensive market research. This includes researching competitors, as well as analysing data from web and social media analytics.
Through this data, you can learn what your target customers are searching for and how they behave online. Additionally, keyword volumes are a great way to identify common themes and trends. Understanding your audience’s pain points can help you improve certain areas of your content marketing and, eventually, convert more prospects into customers. Why? Because you can directly provide solutions to their needs.
Knowing your audience’s pain points will enable you to craft content that directly addresses their requirements and helps them make a purchase decision. Not only does this increase conversion rates, but it also builds loyalty among clients. With that in mind, let’s talk about strategy.
Your strategy is the key to success
Okay, so we now know exactly who our customers are and what they need. Time to start planning. Establishing a strategy is paramount to the success of your content marketing goals. It helps you set objectives, identify clear areas of content creation, and carefully plot out a campaign over a period of time.
After choosing the type of content you’re going to create, how often, and its distribution channels, whether long form, short form, social media, or ebook, it’s essential to use a variety of industry-related keywords that guarantee your content is relevant and ranks highly on search engines result pages (SERPs). All of this adds up to what’s known as a ‘content calendar’. Yep, that’s a calendar for content. Genius, right?
More than just blog posts, content marketing can be experimented with in many different ways—including visual designs, such as videos and infographics. Although no one can tell you what’s best to create, mixing things up a little never hurt anyone. By using a wide ranging content, you can appeal to different audience demographics and widen the net of potential visitors to your site. More visitors means more leads, though there’s few things more important than the actual standard of your content.
Make your content marketing the best it can be
Producing quality content marketing requires adopting and maintaining high standards across the entire production cycle. Sometimes, that’s easier said than done. Like anything, the trick is holding yourself accountable and making sure you hit those high notes on every occasion.
A simple way to help to ensure your content is as good as it can be is to establish processes for content generation, curation, publishing, and distribution. To do this successfully, you should ensure that your content gets reviewed by appropriate personnel at appropriate intervals—this will result in higher productivity levels and reduced costs. If you work alone, try stepping away from a project after you’ve finished a draft. Having a break will freshen your mind, allowing you to spot any errors or areas that could be improved.
With an effective process plan you can help guarantee the timely delivery of high-quality content to your audience and clients. Who knows, you might even decide to share your progress using spreadsheets or online tagging systems.
Ready to start posting?
Social media is your friend
No matter the size of your business or industry, making the most of your content marketing is essential for success. Social media is an invaluable tool for reaching a wide audience, just make sure you’re posting on the correct platforms at the right times and with the right kind of content.
What does that mean? Well, infographic content is better suited to Instagram, for example. If you’re going down the industry leader route, why not try LinkedIn? Your posts should always be designed in line with your objectives. So, if you’re looking to drive web traffic, you could always post a snippet or quote explaining what your latest blog post is about, as well as including a link to the full feature on your site.
Just because a post is live doesn’t mean it’s no longer useful, mind. Reviewing your content’s performance is a really great opportunity to assess what’s working (and often what isn’t). For instance, if you find that some of your most popular posts aren’t performing as well as expected, you might need to review your tone and language choices.
Content marketing is a long term game. In fact, it’s much like a garden. You plant the seeds and continue to nurture them through their lifetime until they sprout. Once they do, it’s about careful management to reap the rewards time after time.
Here’s our final tip to help make the sun shine on your content all year round.
Consistent content marketing
Content marketing is a long-term strategy that demands continuous refinement. Sadly, you can’t just simply publish an award-winning blog post once and then forget about it—if only it was that simple, right? The truth is that you need to consistently create and post new material in order to maintain your audience’s interest and build authority within your market.
Quality content is industry-specific, relevant to the audience’s problems and interests, helpful, educational, and adds value for readers. I know, we make it sound so easy.
Consistency in content marketing is really important, as you want each piece of material to accurately reflect your brand’s voice and personality. This helps customers get a clear impression of who you are, leading them to trust and purchase from you more readily. Satisfied clients will keep coming back, too. That’s a win for them, and a win for you.
Helping you to challenge, innovate, and disrupt
At Linguakey, we provide specialist content services to help businesses break into new markets and achieve their ambitious plans for growth. Don’t believe us? Check out our customer success stories and take your first steps towards transforming your digital marketing experience today.