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The 12 Essential Types of Content Marketing

If you are looking for a way to boost your online exposure and boost your sales, you need to look into different types of content marketing. A well-rounded content strategy can make a huge difference to your marketing efforts. It can also help you build and nurture a long-term relationship with your customers.

The 12 main types of content marketing you can use are

  1. Blogging
  2. Guides and how-to articles
  3. Thought leadership content
  4. White papers
  5. Case studies
  6. Testimonials and reviews
  7. FAQs and help centre content
  8. Ebooks
  9. Gated content
  10. Infographics 
  11. Explainer videos
  12. Podcasts 

Creating useful content is one of the best ways to establish your brand as an authority. By creating strong content that hooks readers, you’ll be able to learn more about what your audience needs. However, creating quality content can be a time-consuming process and, like all good marketing, it needs a clear strategy behind it.

Read on to discover the benefits of each of the main types of content marketing and which ones are right for your brand!

Get a blog going to attract targeted organic traffic

Yes, blogging is still very much a thing. Blogging remains one of the most popular types of content marketing. In fact, it’s the cornerstone of any solid content strategy. One of the oldest forms of content, blogging remains one of the most effective content types to engage with customers and get your message out there.

Blogging allows you to provide valuable information about topics related to your business in an easily digestible format. It also helps drive organic traffic to your website, as blog posts often appear in search engine results pages (SERPs). 

One of the biggest advantages of blogging is the ability to generate fresh, relevant content for your website. This means more traffic, more sales, and a healthier bottom line. Putting together a decent blog takes time and effort. Whether you hire writers or create your content, you’ll need a good plan to maximise the power of blogging.

Inform users with how-to types of content marketing

How-to articles and guides provide users with a step-by-step explanation of how to do something. They can also be helpful for people who are unfamiliar with a certain technology. However, it is important to note that it can be difficult to convey all the necessary details without over-explaining.

A good how-to article should contain a step-by-step description of the process and should be written in a concise, straightforward manner. A good how-to article is fine-tuned to its audience’s level of knowledge and shouldn’t be overly condescending or arrogant. Above all, it should be well-written and have a strong desire to help the reader achieve a certain goal.

Guides should also include links to related content. If your reader is still unsure after reading your instructions, he or she may want to check out a related blog post. Links to editorial resources can be a great way to boost your SEO content marketing too.

Boost your brand standing with thought leadership content

For one of your types of content marketing, it’s a good idea to include a thought leadership component. Creating quality thought leadership content is a long-term strategy. You need to establish your expertise, make sure your product is up to par, and show your audience that you are a credible source. If you do it right, you can build your brand as an industry leader.

You should also consider leveraging your internal resources. Your company’s experts have the skills, knowledge, and background to help you craft truly insightful thought leadership pieces.

A content marketing strategy with a focus on thought leadership content can be a rewarding investment. It can lead to more qualified leads, more revenue, and a broader reach. However, it will require careful planning and a little creativity. To succeed, you need to analyse your competitors’ thought leadership strategies, determine what works for your business, and identify a strong topic that you are uniquely positioned to offer insights.

Showcase your cutting-edge innovation with a white paper

White papers are a form of content that businesses of all sizes use to market products or services. They should be informative and demonstrate an organisation’s expertise in a particular domain since the goal is to build credibility and trust among prospective customers.

If you’re looking to generate qualified leads, a white paper can be a great marketing tool. They can help you attract attention and establish yourself as an authority in your industry. You can distribute your paper in several ways, including on your website via gated content (more on this below), through your social communities, and in a mail shoot.

You may be surprised by how much research goes into creating a white paper. Creating one can be time-consuming, and you’ll want to be sure you’re using reputable sources. Whether you’re selling a product or a service, a professional content marketing agency (like Linguakey!) can help you craft a white paper that shows your prospective customers what makes your company unique.

Highlight your successes with case studies

A case study is a type of research that provides a detailed, objective analysis of a project, service, or collaboration. A carefully written case study will make your company’s offerings more compelling to prospective buyers. They also serve as proof that your products and services are effective.

To develop a business case study, it is important to consider the objectives of the buyer. You should design your case study to target people who share similar problems and interests. Also, you should keep in mind that many buyers evaluate solutions online so a case study should reflect this.

Generally, a case study should explain how the product or service worked, the causes of the problem, and what the solution involved. In addition, it can include statistics, images, and especially a quote or two from key stakeholders.

While case studies are great types of content marketing to boost your business, selecting appropriate topics and delivery format takes careful consideration. The best case studies are short, descriptive, and punchy—introducing key benefits and challenges the reader will find engaging and informative.

Add user-generated types of content marketing with reviews

Testimonials and reviews should form one of your key types of content marketing. Why? Because they can help to improve your conversion rates and increase revenue. The most effective testimonials highlight the benefits of your product and reinforce key messages.

Using testimonials can help to build your business’s credibility. Customers will trust your products and services if you have a good track record. Creating a dedicated page to display testimonials and reviews can be helpful when carefully placed along the buyer journey. 

There are several different ways to use testimonials and reviews, for example via Google Reviews, Trustpilot, or Clutch depending on your industry and clients. But overall, make sure they are authentic and trustworthy.

If you’re unsure of how to get customers to submit testimonials for your business, think carefully about when is the most appropriate time to request a review. This should be based on the greatest likelihood that a user will leave a review, and (ideally) a positive one. Most important, always respond to customer reviews even if just to acknowledge and thank them. Never ignore negative reviews and try to respond in a positive and balanced way that isn’t overly defensive, if possible.

Create FAQs and a help centre to inform customers and visitors

The FAQ is a great type of content marketing and a key way to communicate with your site visitors and existing clients. This type of content is relatively straightforward to build, easy to maintain, and provides answers to a variety of common questions. A well-designed FAQ section can help customers avoid the trouble of contacting customer service as well.

Whether it’s on your homepage or part of a larger help centre, FAQs are an important part of your online presence. Using the right ones can help your company reduce its incoming calls, build trust, and increase sales. Here are some things to consider before you launch your FAQ. plus they can be a strategic SEO tool to improve your website’s SERP position.

Creating a searchable, mobile-friendly FAQ is one of the best ways to go. 65% of web browsing takes place on mobile devices, so you want to make sure your pages are optimised for this audience.

Above all, make sure the questions you’re answering are genuine questions users and customers have. A poorly written or misleading question can drive your prospects away. Speaking with the customer support team and sales staff as well as performing online searches for commonly asked questions is a good place to start building your FAQ strategy as one of your core types of content marketing for your business.

Convert more users with a well-placed ebook

There are many benefits to publishing an ebook on your website. These include the ability to generate a buzz, attract potential customers, establish thought leadership and create brand awareness. When used as part of an inbound marketing campaign, ebooks for a key part of your sales funnel to convert prospective users.

The ebook must have a clear purpose, as well as appropriate calls to action. To enhance its design, you can highlight stats or use visuals.

The most important thing to consider before publishing an ebook is what you want your audience to do with it. You should have a clear focus and understand your customers’ needs and preferences. For example, an environmental company may write an ebook about a water-saving product. The title of the ebook should be something that catches the eye of its readers.

There are several free ebook templates available online. HubSpot, for example, offers 36 of them including ones that work with Google Slides and Adobe InDesign. Read more about how to create an effective ebook in our recent blog post here.

Add gated types of content marketing to generate leads

Gated content is a type of content marketing geared towards transforming your website into a lead-generation machine. They can include long-form ebooks, reports, original research, and guides. Regardless of the format though, the whole point of gated content is to give your readers a reason to share their contact information.

The most important consideration is the quality of the content. Low-quality content could be a deal breaker for your brand. If the content is of high value, your audience will be willing to trade off their email address for the benefits it brings. In sum, providing quality gated content is a smart move.

The best gated content is often the result of careful planning and research. A well-crafted post-click landing page, like one of Oracle’s post-click landing pages, is a prime example of how to leverage your content.

As you’ve seen above, ebooks are a popular choice. Usually, these are shorter guides to a specific subject. They also help build brand authority. A free trial of a product is also a powerful form of gated content. Many users want to try out a product before making a purchase.

White papers are also a great type of content marketing to establish your company as an industry expert. Also, they are a fantastic way to collect data on your potential clients. By gathering information about your prospects, you can tailor your messaging and prioritise your sales efforts.

Create an eye-grabbing infographic

Infographics are one of the great types of content marketing to visually represent complex information. They can be used to demonstrate trends, explain how a concept has evolved, or even educate the uninitiated.

The key to an infographic is that the visual and textual elements are greater than the sum of their parts (otherwise you’ll merely have an expensive poster on your hands). But a good infographic requires more than just eye-catching images. It also needs to be geared toward the audience.

The key to creating a good infographic is identifying the right images, determining the best graphics, understanding the message it needs to convey, and of course, knowing your audience. For example, if your information is targeted at a younger audience, you might want to consider making an infographic about fun facts.

In addition to being eye-catching, an infographic should also be easy to understand given the audience.

Boost your brand standing with explainer videos

An explainer video is a great way to share your brand story and break down key details. They can be animated, live-action, or text-based. But the important thing is that they help you engage your audience.

Explainer videos can increase your conversion rates too. A well-made video will make your viewers want to stay on your website for longer. You can also use them as part of your retargeting ads. In addition, they can help you engage with your customers, increase brand awareness, and establish a good relationship with your audience.

Using an explainer video can also be a good way to explain your process to a visual learner. Videos are a great tool for communicating technical terms and complicated moves. While creating a video requires a lot of work, it can be a worthwhile investment.

When creating an explainer video, it’s important to choose the right style for your business. The key is to avoid overwhelming your viewers with unnecessary information. Instead, keep it to a few minutes or even a few seconds.

Don’t forget audio types of content marketing with the podcast

Podcasting is one of the great types of content marketing to increase brand awareness. It can also be a great tool for attracting new clients. This method of marketing is a popular choice for B2B brands too.

To be successful with your podcast, you need to know the rules and principles. You will also need to establish a connection with your audience. This is where the personality of your business comes into play. You should be able to tell a story and make your customers feel like they are getting to know your company.

Guests can also help engage your customer base. They can add a unique touch to your episodes and their expertise can add significant value to the discussions. Also, they can share the episode via their networks for extra coverage and new listener-followers.

When you use a unique style and approach to your podcast, you can also increase your chances of being remembered and your target audience will appreciate it. A final note, don’t forget about SEO when podcasting. Creating a blog post-worthy write-up of each episode plus adding subtitles will improve your podcast’s organic visibility.

Identify the right types of content marketing with your trusted agency by your side

Hiring a specialist content agency can help you identify the many types of content marketing services that are right for your business and its audience. Whether it’s boosting your SERPs and increasing targeted traffic or improving your on-site conversions, finding the right agency to advise you on the best approach to generate results will almost certainly pay dividends in the long run.

Linguakey takes a personalised approach to each of its clients. We’re never further than an email or instant message away for advice, support, or just for friendly idea-sharing. That’s one of the reasons why our clients choose us as their trusted go-to content marketing agency.

Get in touch with us today to learn more about how we can help boost your brand through the power of content marketing!

Read more: What Is Content Marketing? Your Ultimate Guide

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