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Customer Success Stories: University of South Wales

Applying brand guidelines to visual content and online learning.

Providing practice-led courses to prepare their students with the right tools and education to succeed in life, the University of South Wales (Prifysgol De Cymru) is a modern and ambitious academic institution. With campuses in Cardiff, Newport, and Pontypridd, the university is now branching out into the digital space to service students across the globe.

Creating an interactive course for postgraduate students looking to develop their entrepreneurial skills and understanding, USW partnered with Linguakey to provide editorial feedback on a project consisting of 15 learning modules and several interactive video scripts. Having already established a firm relationship in 2022 to produce a comprehensive brand book, our collaborative partner, edtech Learnium, was engaged to create the online course.

The challenge

Our first task involved performing an editorial review of every written aspect of the course—half a million words. A strict delivery schedule was developed to ensure the course could launch on time. The delivery schedule included feedback, checking for tone consistency throughout the entirety of the content—as well as scrutinising every word, sentence, and paragraph.

Beyond fixes like grammar and structure, USW’s message also needed strong consideration. As a digital product, the course content had to reflect the university’s approach to inclusivity and diversity. No personal opinions. No inappropriate examples or case studies. Just clear, consistent language that was accessible to everyone, including non-native English speakers.

The need to adhere to brand guidelines also added extra complexity. To ensure quality throughout, we began to scope out a solution that would provide USW with the best value and the most efficient results.

Enterprise and Entrepreneurship USW - Linguakey customer success

The solution

Collaborating closely with course lead Rachael Rees-Jones, our time-sensitive approach meant feedback was incorporated into the development of future units before their writing process had even begun. By templating project needs, we were able to collectively improve the overall standard of every module, as the course progressed through its development lifecycle. 

Reviewing each module in depth, we analysed every unit to ensure we met USW’s objectives; quality, tone, and brand-appropriate examples. We also attended regular client check-in calls to provide progress updates, agree on set deadlines, and contribute to the course’s development with both university staff and Learnium.

Editing over half a million words at sentence level meant applying absolute focus and making sure we took our time to check, double-check, and triple-check, that all mistakes were accounted for. To do this, we applied the same approach we follow with all our partner projects. Creating content that is industry relevant, audience-appropriate, and factually correct are three major pillars of our methodology.

To develop the course’s accompanying video content, we collaborated with USW’s visual creative department and Learnium. Once the module content was signed off by the USW course director, Learnium’s team identified appropriate content for video production. Together, we reviewed the selected content, making stylistic changes to adapt it into script form. Editing the tone, making wording tweaks to improve authenticity, and keeping audiences entertained factored heavily into our rewrites. Once complete, we delivered the scripts to USW’s creative team to develop the visual content.

With the modules and scripts collectively signed off, we handed the content over to Learnium to begin loading it into their interactive learning platform.

Mortar Boards University of South Wales Case Study - Linguakey Blog

The result

Delivered on time and to an exceptionally high standard, with all stakeholders impressed with the calibre of contributions, USW’s digital learning module is now ready for its worldwide launch. Connecting postgraduate students across the globe, through their shared interest in business entrepreneurship, Linguakey and the University of South Wales once again proved the value of growing through trusted partnerships.

Rachael Rees-Jones commented, “I had the pleasure of working with Linguakey while developing a new online course for the University of South Wales. Linguakey formed an important part of the project team, helping us to review all the course content to ensure the material was error-free and in a style that aligned with the target audience and brand.

“Throughout this process, Linguakey were friendly, professional and responsive to our requirements. They turned around material quickly, and they communicated and collaborated with other members of our project team to make the course development process as efficient and effective as possible. I have no reservations in recommending Linguakey to other individuals and organisations.”

For more customer success stories, visit our case studies page. Whether an SME or established business, transforming your plans for growth into achievable goals, building digital identities, and connecting customers through content is what we do best.

Contact us today to discuss how we can work together to align your content marketing with your business goals.

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