What is SEO for Copywriting?
What exactly is SEO for copywriting and how can you use it to your advantage.
Congratulations! You’ve reached that milestone in your marketing strategy where you’re ready to grow your business online. Search engine optimisation (SEO) is daunting, but once you know what and who you’re looking for you’ll be on the right track to prosperous leads. If you’re looking for advice on how to improve your copywriting efforts with SEO, this article will give you the knowledge of what SEO copywriting is and why it’s important.
What is SEO for copywriting?
Firstly, what’s SEO? Search engine optimisation is the process of adjusting your website and content to rank higher on search engine result pages (SERPs) like Google. If you’re ranking high, you’ll generate organic traffic to your website. However, keep in mind: you can alter your content to favour Google but if you’re not considering the reader, your content will still run up short. SEO is important, but it’s essential to remember the person at the other end, and this is where SEO copywriting comes into play.
What do we get when we combine SEO and copywriting? Backlinko describes SEO for copywriting as: “The practice of producing keyword-optimised content that’s designed to appeal to human users and search engine algorithms.” SEO copywriting contains keyphrases and authoritative content that helps with your ranking which in turn drives qualified traffic to your website.
Some say that SEO copywriters and content writers are one and the same; this isn’t the case. The purpose of SEO copywriting is to generate organic traffic for the purpose of leads, sales, or advertising revenue with SEO in mind, whereas, content writing typically doesn’t require SEO elements. Both of these types of writing will help you gain website traffic, however, SEO for copywriting focuses on this in much more detail by implementing strategic elements throughout it such as keywords, headings, an SEO optimised title and meta tags.
The importance of SEO for copywriting is…
The importance is that it can help drive traffic to your website, attracting more potential buyers and clients. B2B buyers are thoroughly researching businesses before connecting with them. Demand Gen’s study suggests that “75% of people said it was very important that the site presented relevant content that spoke directly to their company”. Therefore, SEO for copywriting makes sure every bit of information on your website is relevant and helpful for potential consumers and ranks well with Google.
SEO for copywriting identifies and focuses on your ideal consumer through in depth research and analysis. Google favours content that’s authoritative and helps answer their users’ questions, so, your content needs to be factually correct and coherent. Quality content will be appreciated by your consumer and deemed as trustworthy, by showcasing that you’re a reliable source, customer’s will come back to you time and again. Demonstrating authority and expertise in your industry will reflect positively on your business.
SEO for copywriting is important for your business, but why? It can help you grow your business online in ways no other marketing strategy can. SEO copywriting raises your organic search ranking, enables you to rank for new keywords, generates more targeted traffic, and attracts more leads. All of these efforts take time to see results, change won’t happen overnight. We recommend setting aside some time to implement SEO for copywriting and track the results over a period of time.
What makes great SEO copywriting?
There are many elements to being a good copywriter and, fundamentally, all copywriters must have a way with words. Furthermore, an SEO copywriter needs the ability to captivate an audience and keep the reader engaged until the end of their article all while ticking boxes for Google’s SERP. If you want some quick-fire tips, check out our blog post here.
You can be successful with SEO for copywriting with these helpful tips:
Tips for successful SEO copywriting
Identify your ideal consumer. Before you progress any further you must know who your target audience is. The more you know about them the more you can adapt your content to their pain points and what they’re looking for. Create an SEO target reader persona and keep them in mind at all times. Demand Gen’s study concluded that “66% of people said it was very important that websites speak directly to the needs of their industry and the solution provider shows expertise in their area.” This demonstrates the importance of tailoring your content to attract the right persona.
Identify your keywords. This step is important to increase your chances of ranking high with Google. Keywords act as a tunnel that leads people directly to your business. You can use websites such as SEMrush or Ubersuggest to identify the ranking of keywords and their search volume and SEO difficulty. Choose your keywords carefully and be realistic in your attempt to rank as you may be up against big industry names. Once you’ve got a few keywords and phrases, you’re ready for the next step.
Write the content. When you’ve identified your target reader and selected keywords to target it’s time to begin crafting your SEO optimised content to appeal to your target readers. You need to include your newly found keywords throughout your writing. On top of this, your content needs to be coherent and grammatically correct so your readers can understand and engage with your writing. Remember, it’s vital that you write for people, and not only for Google. After all, humans are the ones buying your product.
You’ve finished writing your content and it has been published, well done! Now it’s time to track the results of your hard work. Effective SEO for copywriting is demonstrated through the increase of lead generation, higher ranking keywords, website traffic, social media engagement and brand awareness. If these numbers are rising, you’re on the right track! Check these factors monthly and as you continue to post and optimise your content, you should see an increase in sales and leads.
The key ingredient for great SEO for copywriting
SEO copywriting forms a key pillar of any effective SEO strategy and it can take time to see results. It’s a slow burn, so keep it up and be consistent and you’ll start to see results. Get in touch with us to learn how SEO for copywriting can potentially increase your website impressions, leads, and sales.