Customer Success Stories: Providing Brand-Aligned Services to Meet Ambitious Project Goals
Linguakey partnered with AXL Token to align its brand with its direction and realise the founding team’s ambitious expansion goals.
Providing an all-in-one digital assets platform, AXL Token went through a period of rapid expansion in 2022. To enable AXL to continue on their upward trajectory, Linguakey provided a suite of brand-aligned services that meant ambitious projects could soon become fully realised goals.
Following a period of rapid growth, AXL Token’s expansion plans were greatly accelerated. Despite their impressive expansion, the founding team were suddenly faced with the need to develop and roll out new and improved marketing and branding projects to investors, key stakeholders, and their community in a tight timeframe.
Our first objective was to review the current AXL Token website and whitepaper, in addition to making critical recommendations. To understand the current operational standards and identify AXL’s core mantra, we held strategic deep-dive workshops with the leadership team.
Taking our findings onboard, we began to plan AXL’s updated whitepaper and website. This included overhauling detailed and accurate sections relating to the major products and services that AXL Token offered.
Working together, our partnership resulted in an updated company whitepaper, a cornerstone document of tokenised projects, and a key way to communicate AXL’s growth and expansion plans to investors, future users, and their existing customers.
Pinned to their Twitter account, AXL’s whitepaper is accessible to their 140k direct followers, and the wider social media community. The whitepaper was also distributed to the 33k users in their community groups and given a highly positive reception resulting in increased sales of AXL Token.
Asser Fawzi, CEO and Founder, commented: “We worked with Linguakey as strategic partners. They helped us with writing a new website and whitepaper and started working on our marketing campaign. We have plans to work together on an upcoming project that’ll help us launch fiat into the decentralised world. Awesome, thank you Linguakey!”
To find out how we can help support your own marketing goals and ambitions goals for growth, contact us today.