Customer Success Stories: Conversion-Driven Content for Fintech Baanx
Read how Fintech infrastructure provider Baanx partnered with Linguakey to drive sales by enhancing their inbound content and driving organic traffic.
Baanx are a British, digital financial services and blockchain firm, providing platform infrastructure for fintech and DeFi brands. Founded in 2018, Baanx’s ground-breaking technology was developed with one clear goal in mind—to resolve a key industry problem: the distinct lack of solutions to support digital assets in traditional banking.
Baanx provides a range of financial technologies including virtual and physical debit cards, white-label apps, digital wallets, virtual IBANs, FX, and digital payment gateways alongside their flagship digital asset services and their proprietary payment rails TextBit and CrypDraft.
To drive sales and enhance their organic traffic, Baanx set out to find an expert agency capable of delivering a focused SEO strategy built upon high-quality content and effective campaigns—enter Linguakey. Furthermore, partnering with the leading blockchain token Tezos in 2021, Baanx launched their B2B2C app and native token, BXX, which Linguakey played an instrumental role in establishing the brand and building the user community.
Andreas Kapsos, Director of Brand Marketing, reached out to Linguakey with the aim of increasing Baanx’s inbound customer engagement through organic web traffic. With most sales conversions having taken place through offline B2B marketing and networking, Baanx sought to reshape their digital presence into a powerful branding tool capable of reaching customers worldwide.
With the fintech industry advancing so quickly, we faced the challenge to increase Baanx’s immediate visibility and establish the brand as a market leader. To achieve this, we needed effective SEO-driven copy to push Baanx’s website towards the right target demographic—financial businesses looking to expand their digital asset services and widen their customer portfolio, as well as businesses looking to incorporate financial services into their tech stack and user experience.
As part of our strategy, we created regular, brand-aligned, and SEO-targeted content to drive traffic to the Baanx website, with our feature stories focused on maximising customer web activity (search history and bounce rates) and industry keywords. Linguakey also published thought leadership posts on third-party fintech websites to promote the community profile of Chief Revenue Officer Sean Salloux and position Baanx as a visible industry leader driving change within the fintech sector.
Furthermore, we developed parallel content for Baanx’s social media campaigns designed specifically to increase sales enablement on LinkedIn. This copy included press releases for third-party websites, social posts, ads, product information and update posts, and digital write-ups from live customer-facing Q&A sessions.
Our approach to top-of-funnel content resulted in Baanx’s domain authority score increasing by 35 points during the course of our 12-month partnership. As a result, baanx.com now ranks for hundreds of keywords, with 1,000s of do-follow backlinks.
Baanx’s Chief Revenue Officer, Sean Salloux, was more than impressed with our content campaign, saying: “Knowledgeable, insightful, reliable. Linguakey have produced regular B2B content for Baanx over the course of 2021 and have actively managed our content calendar. Their work covers a range of informative, newsworthy, and engagement pieces across the fintech space including long-form, social, SEO-targeted, and ads copy. Their work is an invaluable part of the Baanx comms mix.”
Read the full story of our partnership with Baanx here.
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