Customer Success Stories: Developing A Suite of Case Studies for A Major IT Consultancy Business
Opencast delivers digital solutions to a number of high profile clients, including HMRC and GOV UK. To showcase their projects and achievements, Linguakey developed case studies built on past and current projects.
Opencast is an IT consultancy firm providing technical solutions to the UK government, global financial institutions, and many other enterprises and public bodies.
Having accumulated a vast catalogue of partner projects, Opencast were ready to create several case studies to reflect on deliverables and demonstrate their ability to provide world class services.
Following the launch of their website, Opencast tasked Linguakey with developing case studies to demonstrate examples of their client work. Operating with consumers at the highest level of industry and business, with some projects spanning significant periods of time, and, in some cases, still in the early stages of planning, meant each piece had to be carefully considered and researched prior to content creation.
Conducting multiple interviews to capture correct details, facts, and figures, Linguakey held in-depth discussions to make sure all requirements were captured efficiently and effectively.
During the writing process, and adhering to the in-house style guide, our strategy involved a multiple review approach—involving project representatives and senior members of Opencast’s team. This feedback played a key role in developing accurate and tone-aligned content.
Breaking down the content to serve multiple purposes, each study was developed into longer and shorter forms. The shorter element would be published on the Opencast website, driving traffic and providing bitesize information, while the longer pieces would form part of the pitching process—used in a variety of promotional materials, such as bespoke client slide decks.
Linguakey’s production of high-level case studies for Opencast is a key element of their push towards further business growth and continues to provide lasting value.
As short form pieces, they act as engaging narratives that build excitement about their services and highlight several of the major clients they’ve partnered with. The longer form features, meanwhile, act as transformational conversion tools that showcase Opencast’s ability to deliver.
External Relations Manager, Julian Blake, commented: “We are very grateful for the team’s efforts at Linguakey in interviewing key personnel, communicating with key stakeholders, and carefully crafting the content for our case studies. The result has been high-level, brand-aligned customer success pieces for use in our promotional materials.”
Read the full Opencast Software case study here.
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