Customer Success Stories: Developing A 12-Month Content Strategy to Boost Targeted Web Traffic and Conversions
Linguakey held in-depth workshops with productivity startup Reclaro to appeal to customer needs and produce a year-long strategy to increase inbound leads.
Reclaro, a start-up business providing OKR software to increase individual and team performance, approached Linguakey to consult on how to improve their user experience, attract more targeted customers, and generate higher inbound lead enquiries via their website.
To ensure consistency, and maximise the opportunity to convert leads into sales enquiries we held an in-depth review of the business’ identity, current website, and content alignment.
Through our research, and by applying our recommendations to Reclaro’s existing content, not only were they able to increase inbound traffic based on their current online presence, and improve brand awareness, but provide a year-long inbound and SEO strategy tailored to their ideal users.
Having established a consistent brand message, the next step was to apply this to future content and recommend how to engage their ideal buyers. Our content strategy was created with the user journey in mind, starting from organic discovery, providing relevant and engaging features to push brand consideration, and, finally, conversion.
To achieve this, Linguakey developed a 12-month SEO content strategy that covered a suite of content at each stage of the buyer journey—including blog posts, pillar content, ebooks, case studies, and detailed FAQs.
Implementing the 12-month strategy provided by Linguakey, Reclaro’s organic search traffic more than doubled, with their keywords increasing from over 130 to 700—with many ranking between first and fifth on SERPs.
Zoe Greensit, Reclaro’s Digital Marketing Manager commented: “Really great, very insightful and super helpful. We achieved our desired outcome to create a solid content plan and we have some great ideas as to how we can develop this further ourselves. Linguakey are very knowledgeable (and patient) answering all our questions and explaining things in detail.”
Discover how we can help you better understand your client’s needs and develop engaging content that drives your growth, by getting in touch today.