Customer Success Stories: Providing Original Digital Content to Help a Fintech Thrive
Building an online brand and making a difference through customer awareness and engagement.
Sentinel Digital provides financial infrastructure to businesses, exclusive clubs, and charities. To help build their online presence and brand, Sentinel approached Linguakey to assist with the development of a brand-aligned website to promote their services and break into new markets.
Working directly with Arun Thangavel and the design team at Altiverse, the time sensitivity around Sentinel’s project delivery meant working to a tight deadline while not compromising on quality. A new website, complete with appropriate branding, product information, and audience-relevant content had to go live as soon as possible. Working with the Altiverse team and using our combined expertises, proven agile processes, and our “can-do” approach we set about creating SDI’s online presence.
The white-label solutions offered by Sentinel, such as digital wallets, cards, membership apps, and the ability to pay for goods with cryptocurrency are highly-detailed, industry-specialised, and technical. This information, whether found on a website or a blog, can often exclude customers because of an overuse of jargon, or unclear terminology.
To ensure all customers were considered, Linguakey created a bespoke content plan to provide clear and accessible content which didn’t discriminate or make assumptions about the reader. This approach was devised to successfully attract, engage, and convert SDI’s target audience into long-term partnerships.
In-depth workshops and interviews held with major stakeholders fuelled our brand knowledge, allowing us to create content that matched Sentinel’s plans for growth and connect with their customers across multiple platforms. With the website wireframes and page content approved, our focus switched to preparing blog features to be published directly on Sentinel’s website, LinkedIn page, and independent news source Finextra.
Over a three-month campaign, ten articles were scoped, drafted, and published across all three mediums. Notably, ‘The Power of the Ecosystem,’ a blog explaining how digital wallet innovators are integrating modern services in emerging economies, has been viewed over 13,000 times on Finextra since February 2023. It was also one of the top three most read articles during the week it went live.
“Very professional and good work.” said CEO, Sean Salloux. With Sentinel Digital’s website launching on time and already breaking barriers through industry-relevant content, SDI is well on their way to long term success.
Here at Linguakey, we’re dedicated to connecting brands with their ideal audiences through content. You can read more of our tech industry success stories here.
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