Customer Success Stories: PlaceChangers
Engaging digital planning platform and proptech PlaceChagers’s ideal customers through user-first content.
PlaceChangers are a proptech brand specialising in digital planning solutions, based in northeast England. Promoting engagement and sustainability between residents and property developers—and redevelopers—their clients include local authorities and major housing associations.
As a brand, PlaceChangers empower planning processes and strive to make a difference by uniting communities and championing technology-driven campaigns. Through their platform, they provide analytical and interactive tools to ensure inclusivity and environmental awareness within a variety of projects. This includes retrofit, regeneration, and digital consultations.
To solidify their authority in the proptech industry, improve organic search rankings, and increase wider brand awareness, PlaceChangers partnered with Linguakey to provide a series of SEO-driven content.
The challenge
Businesses rely on content marketing to generate traffic and web enquiries to help achieve their long-term growth by connecting with relevant audiences and converting them into customers. Unlike other forms of digital marketing, content marketing is often a marathon, not a sprint. Developing a strong content presence through SEO takes time, but it’s highly effective when consistently applied—and this lays the foundation for customers new and old to discover a brand time and time again.
Working together to help PlaceChangers improve their digital presence and rank higher on Google’s SERPs, we began to analyse existing content performance and look for measurable goals that would provide both short and long-term growth in their inbound traffic.
Every startup faces the challenge of taking on industry rivals headfirst; sometimes more established, sometimes with bigger pockets. Most of the time both. SEO is a powerful tool to be harnessed—it’s more than just bumping up your rank on Google. It’s a quantifiable metric that can be reviewed to assess performance.
The solution
To grow, every business needs to know what success looks like. Is it higher levels of engagement, more leads, or a better rate of conversion? Sitting down with co-founder Sebastian Weise, Linguakey set out to understand exactly what PlaceChangers wanted to achieve with their campaign. To provide the best value, we had to be working towards an overall goal.
PlaceChangers’ services can be applied to numerous property-related projects, from new developments to retrofit strategies—and each project has a different target customer. Local authorities may be more focused on adhering to government regulations, whereas a retrofit planning consultant might be more likely to look at environmental features when coming up with an idea.
Considering the variety of serviceable users, our plan to deliver industry-leading content meant analysing online tools, like Google Analytics, Google Search Console, and SEO data, to identify keyword combinations that aligned with PlaceChanger’s services and values, alongside customer expectations.
Presenting a list of achievable and high-quality opportunities, our approved suggestions formed the basis of ten article briefs. Each article was broken down into specific topics, meaning that Sebastian and the PlaceChangers team knew exactly what we intended to reference, how we would approach each topic, and, ultimately, the message to be delivered.
Never straying from the end goal of building the PlaceChangers brand through improved and specifically targeted web traffic, Linguakey spent time thoroughly researching every article in depth. As with every brand we collaborate with, each word we produced represented PlaceChangers—and nothing matters more than remaining true to the business’ voice.
The result
Now published on PlaceChanger’s website, the ten articles created continue to increase engagement, establish awareness, and generate leads. There are no limits when it comes to when and where a potential customer discovers the solution to their problem through content. The quality and variety of topics covered by Linguakey means planning consultants will benefit from the services that Sebastian and the PlaceChangers team provide both today and in the future.
From housing sustainability to developing resident-inspired properties, PlaceChangers’ high-performing content has catapulted them up the search rankings and further establishes their industry expertise.
Sebastian commented, “The team added their expertise to several projects we are currently working on. The scope, research, writing, and approach were professional and in line with agreed timelines.”
Ready to harness the power of SEO and increase your search engine ranking? At Linguakey, we create tailored content campaigns to unite brands with their ideal customers that build strong relationships and lasting trust. For more customer success stories, visit our case studies page.
Get in touch today to find out how we can align your content with your growth strategy.
